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Making Effective Web Publishing Content (web publishing content) Web publishing content is important for a successful website. The content of a web site can often make or break that site, and it is important to make the site as attractive as possible, without over doing it. The content of a web site must be updated on a regular basis to keep web surfers coming back. Updated web content not only keep surfers coming back, but is also indexed more frequently by search engines. Fresh material is one of the key aspects of successful web publishing content and may generate fresh faces to a web site. One way to update the content of a web site is to update the existing web pages. Providing new content could include updating the conditions of a service, adding a new product or service, or creating a turnkey solution that will save the customer’s money or time. The web content should reflect the most recent information about a business. It is simple to provide changes to the web content, but many web sites provide updates without providing a notice. So, it is indicative to provide a notice of change each time web publishing content is changed. The announcements should be displayed prominently on the web site so that all surfers are able to see. It is also important to write articles for the web site. Articles can be seen as a valuable source for a web site’s success. The articles can be used to educate visitors on the web site and the business, while showcasing the owner’s expertise. Articles can be posted on the web site or used in a newsletter and submitted to other newsletters and web sites for syndication. This web publishing content can be used by other web site owners, which will provide leverage to the articles while generating publicity for the author and the author’s web site, while exposing them to new audiences. Writing an article seems simple enough, but there are many web site owners who are unable to find topics to write on. However, topics may be more evident than most web content writers may think. Topics for articles can be found in the news, in conversations with clients and colleagues, in networking events that are attended, and even in speeches. Blogging is also an excellent way to expand your list of web publishing content. Most web site owners can benefit from learning to blog, learning to start a blog, learning how to gain readers, and learning to make money from blogs. Blogging is becoming one of the most popular tools for showing new content on a web site. A web log can be used to answer web site visitors’ questions, inform users about new services and products, and to keep them up-to-date on industry news. Blogs are a great resource for sharing opinions and displaying expertise. The blog can be used to help an owner connect with their web site visitors while generating new web site content. Updating web publishing content on a regular basis is vital to the success of a web site and very important for many web site owners. Articles, newsletter, and blogging should be a part of a regular business schedule, and will work perfectly in keeping a web site owner connected to their visitors. The quality of the web content on a web site can make it more attractive to users or can make it very unattractive to users. Owners should use their expertise to provide writing that is interesting and necessary. Visitors will appreciate the extra effort and owners will get the rewards of maintaining good web content for their users.

Achieving a Better Family and Work Balance Makes for Better Job Performance Are you constantly working after hours and weekends at the office? Are beginning to forget what your family even looks like? Many people find themselves in this predicament. Work seems to get more and more demanding with every passing day, and to stay on top of your game at work, you feel like you need to put in long hours. The flipside to this is that of course when you are at the office, you are away from home – away from family dinners, play time and your kids’ sporting events or school plays. You may feel like your hands are tied – that no matter how much you want to be more involved with your family life, you have to keep working as hard as ever to make sure your family is provided for in the long run. The truth is, however, that you may be doing yourself a disservice on both fronts. Studies have shown time and again that well rested workers with well balanced lives are more productive in the time they do spend working. In the end, the best way to be a stand out worker at the office is to be fully involved and present in your family live. But wait, you say, “I’m working practically around the clock now, and everything still isn’t getting done.” However, maybe the problem isn’t that you aren’t working hard enough. Maybe the problem instead is that you aren’t working smart enough. Think about the way you spend you working day. Are you taking on more responsibility than you need to, instead of delegating tasks to others? Are you spending a lot of time chatting in the break room when you run for a cup of coffee? Are you procrastinating so that big projects require you to work all-nighters instead of spreading out the work? Keep a journal of all of your activities at work for a few days. You might be surprised to see how you are really spending your time and in what areas you could make improvements. Simply staying on task and delegating effectively could get you home in time for dinner. When you have done everything you can to make your work habits as productive as possible, it is time to turn to other ways to balance your work life and your family life. Rule number one is the hardest one for most people to follow you – draw clear lines of distinction between work time and family time. Family time isn’t really family time if you are constantly on your cell phone making and receiving work calls or if you are on your laptop for the entire family vacation. When you’re working – work. When you’re with your family – concentrate on them. The time you spend actually taking a breather from work will recharge your batteries and make you a better worker when work time rolls around again. Next, you have to evaluate your priorities. Maybe working around the clock will help you make partner faster, but at what cost? Decide if seeing your daughter’s soccer game every week is more important to you than moving up the corporate ladder quickly, and make adjustments in your schedule appropriately. There is no right or wrong answer, but deciding where you priorities lie will make scheduling easier for you. With your priorities in mind, see what work options are available to you to help you meet them. If you want more time with the kids, see if your office offers flex time or part time hours to help you meet your family commitments. Last but not least, don’t feel guilty about taking time with your family. Not only is this time important to your family, you can rest assured that the time out from the office stress will make you more productive when you return to work.

Freebie Etiquette (Yes, There is Such a Thing!) When you are on the hunt for free stuff, it can be easy to be so blinded by the offers that your manners go flying out the window completely. You may also just not realize that when it comes to taking advantage of freebies there is a general code of conduct that it pays to follow. While you are racking up the free stuff, keep these common courtesy rules in mind so that you are doing your part to keep the hunt for freebies fun and enjoyable. Freebie etiquette rule number one is to remember that there is a face behind every freebie, no matter how distant it may seem. Since so many freebies come from websites and you don’t actually have interaction with a human being while you are getting them, it can be very easy to forget that someone (or very likely, a lot of someones) worked hard to bring you that website and that free deal. If you have a problem with a website or a form while trying to get some free stuff, deal with it as respectfully as you would if you had to approach a customer service rep in person. Leaving foul-mouthed posts on a message board or unloading a barrage of outrage on a customer reply form isn’t the way forward. Someone – a real person – will have to help you, and you’ll get a lot further by treating them with respect. Respect is also the name of the game when it comes to rules attached for freebie offers. There are often restrictions in place for taking advantage of free offers, such as the age you have to be to cash in on the offer or how many offers per household can be taken. Sure, there are plenty of ways to get around these rules and “trick” a company into giving you an offer for which you are not really eligible. However, when you try to simply bleed out as many free offers as you can, you’re only making it hard on companies to be able to keep bringing these offers to you. If this freebie isn’t for you, take a back seat and make room for the folks who can take advantage of it. Your time will come. Related to this last rule is the idea of not being too greedy when gobbling up the free stuff. Just because something is free doesn’t mean you should use a “smash and grab” approach and go for as much as you can get of anything you can get. Remember that there are a lot of other people out there who like to get in on the freebies, too, and think about how you would feel if you lost out on something you really wanted because someone came along and took them all. Don’t take more than your share of any free offer, and don’t take things you don’t want or need just because they’re free. Everyone loses when you do that. Last but not least, if you have an opportunity to say thanks for a freebie, grab it. Of course, this can be hard to do when the free offers you are taking advantage of are found on the Internet, but there are still ways. Look for the customer comment field in the request forms you fill out to get your free stuff and leave a quick thank you there. You can also write a thank you on message boards and chat rooms that are associated with the freebie websites. The good will generated by your gratitude will only help convince companies that freebie offers are useful tools for reeling in the customers.