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Being Effective in Your Persuasive Writing
(persuasive writing)
The goal of persuasive writing is to have the ability to influence or change a persons mind with your words. You encounter these in your normal everyday life. Whether it is a politician trying to convince you to vote for them, a commercial for a company that wants you to buy there product, or from your children trying to explain the reason why they should be allowed to go to that concert, persuasion is all around. You may even use the power of persuasion on yourself, like deciding why or why not you should eat that last piece of pizza or if you really need to buy another white shirt even though it is a really good deal. Everyday you have to decide on whether one choice is better than another and why.
To succeed in your persuasive writing venture you need to follow a few simple rules. You must have focus. Decide on what position you are trying to persuade. Are you for or against the topic your writing about? Choose a side and stick with it. Arguing both sides of the fence will be detrimental to your persuasion. There are three techniques that you will need to use to have convincing persuasive writing.
Now you need to provide facts and evidence to support your writing. Statistics and examples are used to provide the reason people should choose you position and believe your writings. You can also include facts and evidence that demonstrate why the opposition is wrong. This should be eased into. Remember you are trying to persuade and convince them on why you position is better not offend or alienate them. This is called the logos technique of persuasion writing.
Another persuasive writing technique is ethos. This is where you have to prove yourself to be a creditable person. To be able to make your readers believe that they should have confidence in what you are telling them. The best way to prove your credibility is to provide true and undisputable facts, be articulate, and explain why you are capable of proving this information to them.
Pathos is the third technique you will use in your writing. This will appeal to the emotions of the readers. This can be the most important technique but also the most critical. It must be used with caution or you can just as easily turn the readers against you as you could bring them with you. Appealing to your readers emotions can be tricky. This must be done subtly To work this effectively you must have the ability to make the reader feel your emotions, the joy, the pain, the hurt whatever the case maybe.
You need to pin point your target audience and write to appeal to them. What sounds interesting and persuasive to a teenager most likely will not work with a middle age woman. Whether you are targeting men or women will make a difference in you writings. Identify with your target audience. An example of this would be “only the cool kids will be wearing product XYZ” or “we know as a respectable home owner you will want to…..” By identifying with the intended audience it pulls them into what you are writing and how or why it pertains to them.
Persuasive writings can be a challenge. You have to objective and opened minded to other positions of the topic at hand even though sometimes you don’t want too. Remembering you goal is just to persuade them why yours is better. This does not necessarily mean that the opposition is bad or wrong, just that yours is a superior choice.
Ways to Quit your Job Yet Still Maintain Positive Ties Just as there are ways to get jobs, there are also ways to leave jobs--especially one where you have cultivated relationships. Moving on to a new position does not mean that you have to leave on bad terms. Get the job you want without leaving your current job on bad terms. Choosing to leave one job for another one is a decision that is often unavoidable. In order to progress in life, changing jobs may be necessary. Whether it is increased pay, more room for advancement or a better work environment, changing jobs is a natural part of life. While some employees leave jobs because they are unhappy, other employees leave because they simply need or want a new job. These employees may have great working relationships with their employees and co-workers. They may even have good personal relationships with these people. Extenuating circumstances like friendships can make it difficult to move from one job to another. However, this necessary move can be made without destroying ties that are important to you. Being professional and careful when leaving your job can make leaving much easier. First of all, do not tell anyone you are planning one leaving. No matter how close you are to your co-workers, keep your intentions quiet. Arrange interviews during times that do not conflict with your current job. You do not want to miss work for an interview. Remember your current employer is an excellent reference for you. Maintain your good reputation at your current job. Continue to do a good job and care about your particular position. Using the company phones, e-mail or fax machine to contact your new potential employer is not appropriate. Use your own devices to contact the interviewer. Until you have the new job, things should be business as usual on your current job. Also, never give your notice at your current job until you are sure that you have the other job. Having to retract a two-week notice because you prematurely gave it is a sure way to cause friction. Once your new job is secure and you have given your tow week notice, continue to be a good employee. Be on time for work and complete your projects. Remember, no matter what your new job is, you have obligations to your current job. Write out your notice. Compose a nice letter thanking your boss and co-workers and provide two or more weeks notice. By giving a written and dated letter no one will be able to dispute the length of your notice. Also, you will be providing a professional and considerate notice. Allow your co-workers and bosses to say goodbye to you. If they want to take you out for a drink on your last day, oblige them. Enjoy celebrating an end of an era. You may keep in contact afterwards but you probably won’t be working together again. Let them know that you realize this and that you leaving is not personal. Sometimes, no matter what you do, some people are not going to be okay with you leaving a job. There will always be someone who thinks that you getting another job is not a good idea for you. This is especially true for co-workers or bosses who you have a relationship with. Some of that is probably coming for the fact that they will miss you being around the office. Others can be envious of your boldness. It takes a lot to leave a comfy work environment for a challenging job. There is no way to please everyone. In these cases, just remain positive and ignore any backlash you may face. Business writing: What it is and Tips to Help You (business writing) Business writing is much more precise and less detail oriented than other styles of writing. In writing for a business there are a few elements you must know. Your knowledge or lack there of these elements can make or break your business writing career. Your goal for business writing is to strive for clarity and precision, yet not be too vague or elaborate. Examples of business writing would be emails, business plans, brochures, and many more. Virtually anything writings that pertain to a business are classified as business writing. When people read business writings they are not only looking for what happened and why, but how you are handling the situation at hand. A person reading a business writing that has an organized and concise style with an active tone is going to heed a much better result and give confidence that any matters will be taken care of. Organize your thoughts. The more organized you are the quicker and easier it will be for you to put your words in a decisive and orderly style. Your writing should be grammatically correct along with the proper usage of capitalization and punctuation. These errors can cause misinterpretations amongst the readers of your business writings. An example of correct and incorrect punctuations would be “We are missing the actress Jane.” Or “We are missing the actress, Jane.” While both are correct, they mean two entirely different things. Business writing is backwards or upside down from other writings. You start with the ending and then give a brief synopsis on how you got to that point. You may include other avenues that were considered and why they were not chosen. Have a positive attitude. Even if you are conveying a message that has on outcome other than optimal a positive tone will bring a much better response. Tell your readers what good came about from the outcome. Tell them what you can do with these results. For example a non-profit agency held a fundraiser. They were hoping to bring in $25,000 for building repairs and play ground equipment. Unfortunately, they only got $15,000. Positive tone writing would be “Our fundraiser was successful. We can now begin building repairs.” Or “The new playground equipment will be delivered tomorrow due to our successful fundraiser.” Even though it was not as much of a success as you would have liked, by keeping a positive attitude and showing people what can be done will promote a positive attitude in the future. A negative tone might be something like “Since our fundraiser was not as successful as we had hoped, we will have to choose between playground equipment and builder repairs.” This approach could be unfavorable to future fundraisers because it seems as though you are unthankful for what you did get. Being positive shows your appreciation for the hard work or donations that you have received. Don’t play the blame game. Even if you know whose fault it is a deal fell through there is no need to start a mud-flinging contest. Surely, the person responsible is already aware of the situation and chances are so is everyone else. Down the line they are not going to remember whose fault it was, but they will remember who was naming names. This is not only very unprofessional, it is malicious and that is not how you would like to be talked about. Finally using an active voice will promote a better reception to your business writing than a passive one. An active voice shows that you are in control and are aware of how or why things are going to happen. |