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From the Publisher’s Desk: How Book Publishing looks from the Other Side (book publishing) Many writers aspire to writing books. Writing a book is a long, involved, difficult process. Book publishing is harder. A writer may submit his book time and time again only to be turned down again and again. He may eventually be successful. Wouldn’t it have been easier to have just gotten published the first time? Is that possible? You can improve your chances if you understand a little bit more about what happens at the publisher’s desk. Book publishers are busy people with several projects crossing their desks every day. They must make fast decisions about what will sell. They must also delegate their time efficiently in order to keep the business running. Only occasionally do publishers actually seek out work. Maybe understanding the work day of a publisher will help you to get a book published. Persistence Has a New Meaning You all know that writers must be persistent. Regardless of how many times you get shot down and your ideas are thrown in the trash, you have to keep going back for more discouragement. The idea is that eventually you’ll make it in the door. If you can get all the way through, you will finally get to the place where more of your work is accepted than declined. When working with the book publishing world, the rule is the same. If you have a book that you know will sell, you can’t give up on getting it onto the publisher’s desk again and again. You probably won’t be sending the entire book, but excerpts from it. As you continually send your manuscript again and again to publisher after publisher, you should try to market it in different ways. Publishers are looking for a particular kind of writing and will dismiss anything that doesn’t look like what they are looking for. Variation in your marketing techniques may turn a rejected book into an accepted book. The Right Stuff Book publishing is a strange area of business. The people’s tastes are somewhat fickle and a book publisher has to keep up with what kinds of books will sell. It seems that technically written mysteries will always have a place on the bookshelves, but it is unclear how many authors readers are willing to get to know. That market may be tied up until Crichton and Grisham are finished. That is just one example from one genre of books though. Publishers have to keep track of what is selling in all areas of literature. The best way for you to get your work noticed is to make it look like the other writing that is selling. Be careful not to imitate style or voice of another author. Write with your own unique words while imitating the use of popular public opinion. Another way to improve your chances of getting your work onto the right publisher’s desk is to find out who’s publishing what. Are You Barking Up the Right Tree? Some publishers specialize in a certain kind of writing. If you are writing a novel, it won’t do you any good to send it to the people who publish technical manuals. How do you find out who is the most likely candidate to publish your work? There are reference manuals at your library that will tell you the kinds of book publishing that is happening. It will contain valuable information leading you to children’s book publishers, novel publishers and textbook publishers. If the handbook at your library is not quite up to date, your next option is to check out the new release and best seller rack at the book store. Buy a few books and read them. You’ll have a much better feel for the market if you are a consumer. Book publishing is a difficult field to break into. It can be helpful to approach the issue from the direction of the publisher. Before you send out your manuscript again, there are things you can do to improve your chances. Change your marketing style so that you just may grab some better attention. Make sure that you are a book consumer yourself. You’ll get a better feel for what’s selling and therefore what a publisher will buy. You’ll also find out who is publishing which types of books. Finally, by buying the product you are trying to sell, you will improve the book economy all together. Publishers need to see people buying books before they can commit to publishing more.

Web Hosting - Databases, What Are They and Do You Need One? 'Database' is one of the most commonly used terms that one encounters in web site design. Yet, what they really are and whether they're essential is often not clear to novices. A database is a collection of organized data, stored in files that have a specific structure. It's that organization and structure that allows for easy and rapid storage and retrieval. The need for a database generally only arises when you have a certain amount of information and that information needs to have some structure. If you have a half-dozen names and addresses to store, a database is usually overkill. If you have a blob of data with no relationships between any of the items in that blob, maintaining a database is usually more trouble than it's worth. Maintain a database? Yes, like other complex systems a database, to be effective, needs to be designed properly at the outset then kept 'tuned' for good performance. The alternative is to gradually allow the database to become more and more disorganized. That leads to difficulty in use, poor speed of retrieval and more frequent failures. With MySQL, Access or MS SQL Server, the three most common choices of database product for web sites today, setting up a database is relatively simple. Even those with limited technical skill can get one up and running just by following some simple instructions. But some thought should be given to how you want the information organized, and to maintaining the system during its lifetime. Suppose you have a set of names, addresses, email addresses, products purchased, date purchased and amount. If you have only a few dozen records it matters very little how these pieces are arranged and related. A database usually isn't even warranted in this scenario. Once you have several thousand or more records, it matters a lot. Speed, the ease of expanding the set of attributes (like adding, say, product category), and other issues come into play. Even those with little technical expertise, but a willingness to exert logical thought and invest some time, can build a very robust database. Think about how you would organize a set of data (called 'tables'). Should Name, Address, and Product be in the same table? Or should the personal information be stored in one table and any product information (product, price, ...) in another? Some experimentation may be needed to get it right, but the choices have an impact on how easy the tables are to maintain. It also affects the speed with which programs can fetch old data and store the new. Having a database also introduces new maintenance issues for the server administrator, since backups usually need to be done differently. Recovering a failed database is usually more complicated than simply re-copying files from yesterday. Ask your hosting company what tools and skills they have for dealing with any database system you consider. It's true that introducing a database creates more complexity and the need for additional thought and administrative effort. At a certain level, professional expertise will be needed. But clearly the advantages outweigh the costs in many cases. Companies large and small eventually use databases to store and organize data. At some point, you may be fortunate enough to be one of them.

Three Important Tips to Land Better Job Prospects If you are not satisfied with your current job or the job prospects that you are running across, it is time to revise your search. Use these three tips to help find the type of job prospects you are looking for. First of all, before you start your job search, figure out exactly what it is that you are looking for. Going out into the world and searching for any type of job is the perfect way to end up with an array of job prospects you are unsatisfied with. Think about the reasons why you are ready to leave your current job. Consider what things you are looking for in a career that your current job is not giving you. Are you looking for make more money? If so, only apply for jobs that will increase your income. Are you tired of working long hours and weekends? Then do not apply for jobs that will keep you at the office after hours and during family time on the weekends. By defining what exactly it is that you want in a job, you will be able to weed out the jobs you do not want. Once you are able to concentrate on the select few that have the qualities you are looking for, you will be able to put froth the effort necessary to get those jobs. Another thing that many people do when they are looking for a job is underestimating their own skills. You do not want to apply for jobs that you have absolutely no skills or training for unless they offer training, of course, but you can apply for jobs that you have some of the skills to do. For instance, if you are apply for an office job where that you need to be able to maintain the company website and you are familiar with the components of designing and maintaining a website, but have not done it on a regular basis, apply. On your resume explain that you have a working knowledge of html and other website tools. That way the employer will understand that you are not an expert at the task but you are capable of beginning, and with some help, finishing the task. Never misrepresent your skills on a resume. Instead, be honest and place emphasis on the skills that you do have. Apply for jobs that you have some of the skills for only. If you get an interview, be ready to impress the interviewer by being totally prepared. Speak confidently and make eye contact. Confidence can take you a long way when it comes to the job hunt. Shoot for the stars! If you want better job prospects you will need to believe that you deserve a better job. That means you will need to have some faith in yourself and be willing to apply for higher-level jobs. The only way you are going to get better job prospects is if you apply for the better jobs. Do not be intimidated by job descriptions. If you read a list of responsibilities and you cannot perform all of them yet, apply for the job. There is a good chance that you will be asked if you can perform the specific tasks of the job when you get an interview. This is the time to explain what tasks you are capable of performing. Better job prospects are highly attainable. You just have to clearly define what it is you want from a job and believe that you deserve and will get that type of job. Believe in yourself and you are halfway there.