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Networking Know-How: How to Get Through to the Busiest of People When you are job hunting, sometimes the most frustrating part is just getting your foot through the door to let the right people know that you are out there and available for work. Companies can be like members-only clubs; they tend to be a little distrustful of cold callers and most executives advise their assistants to run interference for them on the phone so they do not get stuck having a protracted conversation with someone they just aren’t interested in doing business with. The thing is that to get an interview, these people can be the very same people you need to talk to. How do you get these busy people to clear some time off in their busy schedule to speak to you? First things first – you have to get the right attitude. If you want busy people to make time to talk to you, you have to present yourself in a way that makes them feel like you are worth the time investment. The trick here is that you have to do this by phone, and often, you have to first convince an operator or personal assistant that your call is one worth putting through to the boss. Your phone etiquette and vocal confidence will be the key here. Consider you basic phone manners first. Instead of launching right into what you want, respond to the greeting of the person who answers the phone with a hello of your own. Animate your voice and always remember that simply saying “please” and “thank you” can go a long way. Be the kind of caller that you would want to talk to if your job was answering the phone all day. People will respond to your positive attitude with a positive attitude of their own. Next, consider your confidence level on the phone. Do you tend to get tongue-tied and stumble over your words? That kind of delivery from you will set all the warning bells ringing on the other end of the phone, and you will find the person with whom you wish to speak always “out of the office.” Instead, work on sounding like you are confident that it is a forgone conclusion that you will get to speak that busy person you want to talk to. Be confident that what you have to say is something that is worth hearing. It may help to write out a framework of what you will say and practice a few times so you sound relaxed and composed when you make that call. Once your attitude is right to make the call, you can then employ a few tricks of the trade for getting through to those busy people. Instead of giving away too much up front, start your call by asking if the person with whom you need to speak is in. If the answer is yes, then you can remove on potential “excuse” for not putting your call through. If your call can’t be taken at that time, skip the message. Let the PA or operator know that you will call back again. That way you have a legitimate reason to keep calling. Of course, you might have to keep calling and calling, and that assistant might start knowing the sound of your voice. If you keep speaking to the same person, it’s time to open up with some person details. Let them know your name, why you’re calling, and if someone referred you, who that person is. Developing that personal relationship can help you get your call through to the boss. Last but not least, don’t give up. Busy people are, well, busy, and not necessarily avoiding your call. Persistence pays off, so keep on calling until you get through.

News is News All Over the World (writing newspaper articles) Writing newspaper articles is a fun and interesting line of work. Newspapers exist in big cities, small towns, within corporations and on college campuses. Newspapers are printed for special interest groups as well as for world and national news. There are free newspapers and papers that appear for sale on newsstands every day. With such a large variety of newspaper types printed, there are myriads of possible opportunities for writing newspaper articles. There are some basic rules to writing articles for any newspaper and there are also some specific aspects to know about each type. Writing Newspaper Articles In general, to write a newspaper article there are a few rules that apply across the board. First, the news has to be relevant. Because newspapers make up a genre of writing that is constantly refreshing itself, there is no room for common knowledge or historical pieces. The exception is if those kinds of writing serve to connect to a current issue or event. People who read newspapers want to know what’s happening now. For that reason, writing newspaper articles often involves relatively high pressure to get the latest news written each and every day. There are some low-pressure possibilities in writing newspaper articles though. The Infrequent Print Several newspapers are only printed weekly or even monthly. In small towns that must get their papers printed off-site, it is not feasible to create a paper each and every day. That means that there’s a week, every week, to get the news in and written. Another example of low pressure writing for newspapers is working for a free publication. Free newspapers are often geared to a special interest group. Since that group is not paying for its paper, they may only receive the interesting tidbits once a month. Writing for these kinds of newspapers becomes focused on creativity and niche writing because the current events will have already reached the audience through more frequent publications. The Daily News from Top to Bottom The most reliable and frequent publications are those of big, national newspapers. The staffs are very large and are able to print very clean copies of very full newspapers. By clean, that means without errors. Smaller papers are also printed daily, but they seem almost insignificant except to the people of the local community. They receive national news second hand and run very small staffs. Interestingly enough, none of these daily papers are really about the news. Of course that is where most of the effort lies and that is the reason that people buy the papers, but it is not the root of a newspaper. Writing newspaper articles is a job heavily dependent on the advertising industry. A newspaper will only be as large as there are ads to pay for it. Newspapers do not make their money at the newsstand. They pay the bills and the employees with money from advertisers. On Campus News Working for a university paper will not be representative in the area of newspaper advertising. While some businesses do pay for ads in university papers, the funding comes from the school. If for some reason there were no advertisers one day, the paper would still go out. University publications are much more focused on the development of the students than making a successful business. Most campus papers are free and are created by students. School is a great place to get started in writing newspaper articles. The environment is challenging, but nurturing at the same time. The deadlines and standards still exist, but the writer gets great encouragement and training through the work. After working for a college paper, it will be much easier to get a job with newspapers of the cities and towns. Writing newspaper articles can be a great job. There are so many opportunities to get into writing that it is hard to pass them up. Some jobs may be very difficult to get, but others will be steps towards increasing writing success.

Web Hosting - Databases, What Are They and Do You Need One? 'Database' is one of the most commonly used terms that one encounters in web site design. Yet, what they really are and whether they're essential is often not clear to novices. A database is a collection of organized data, stored in files that have a specific structure. It's that organization and structure that allows for easy and rapid storage and retrieval. The need for a database generally only arises when you have a certain amount of information and that information needs to have some structure. If you have a half-dozen names and addresses to store, a database is usually overkill. If you have a blob of data with no relationships between any of the items in that blob, maintaining a database is usually more trouble than it's worth. Maintain a database? Yes, like other complex systems a database, to be effective, needs to be designed properly at the outset then kept 'tuned' for good performance. The alternative is to gradually allow the database to become more and more disorganized. That leads to difficulty in use, poor speed of retrieval and more frequent failures. With MySQL, Access or MS SQL Server, the three most common choices of database product for web sites today, setting up a database is relatively simple. Even those with limited technical skill can get one up and running just by following some simple instructions. But some thought should be given to how you want the information organized, and to maintaining the system during its lifetime. Suppose you have a set of names, addresses, email addresses, products purchased, date purchased and amount. If you have only a few dozen records it matters very little how these pieces are arranged and related. A database usually isn't even warranted in this scenario. Once you have several thousand or more records, it matters a lot. Speed, the ease of expanding the set of attributes (like adding, say, product category), and other issues come into play. Even those with little technical expertise, but a willingness to exert logical thought and invest some time, can build a very robust database. Think about how you would organize a set of data (called 'tables'). Should Name, Address, and Product be in the same table? Or should the personal information be stored in one table and any product information (product, price, ...) in another? Some experimentation may be needed to get it right, but the choices have an impact on how easy the tables are to maintain. It also affects the speed with which programs can fetch old data and store the new. Having a database also introduces new maintenance issues for the server administrator, since backups usually need to be done differently. Recovering a failed database is usually more complicated than simply re-copying files from yesterday. Ask your hosting company what tools and skills they have for dealing with any database system you consider. It's true that introducing a database creates more complexity and the need for additional thought and administrative effort. At a certain level, professional expertise will be needed. But clearly the advantages outweigh the costs in many cases. Companies large and small eventually use databases to store and organize data. At some point, you may be fortunate enough to be one of them.