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Web Hosting - All About Domain Names "What's in a name?" Shakespeare asks in Romeo and Juliet. In the case of your web site the answer is: quite a lot. A domain name is the English (or other) language designator for your site. Because of the way the Internet functions, that name is associated with an IP address, a numeric identifier that computers and network components use to connect a browser to a web site. It's not mandatory that a site has a name. But directing visitors by IP address can quickly generate difficulties. Having an IP address IS mandatory, since it's ultimately the way a web site is located by other computers and network software. In the early days of the Internet the name was chosen carefully in order to help a person remember the URL. That made it easier to type, too. With hotspots on a page, great search engines, social networking and other contemporary tools, that's not as important now. But from a marketing perspective, it still helps to have a good name. It's still beneficial to have a site called 'CheapTVs.com' if what you sell are inexpensive TV sets. Calling your site, 'InexpensiveElectronicVisualDisplayDevices.com' may describe your business in some way, but it's a little harder to refer a new person to your site. Which name you choose can, therefore, affect how much traffic your site gets, how soon. Sooner or later, if you have information and/or products/services that people want, word will get around. But having a good name can certainly help. Love them or hate them, the Google company chose well. Of course, the fact is that there are millions of web sites around the world. That means, you don't necessarily get the name of your first choice. ICANN (Internet Corporation for Assigned Names and Numbers) is the internationally recognized authority for managing IP addresses across the worldwide Internet, along with the top-level domain name-parts (.com, .net, .org, .edu, and so forth). But registering a name is done by simply contacting any of a hundred organizations that work as intermediaries to establish and track the names. GoDaddy, Register.com, Network Solutions and a great many others provide the service for anywhere from free to a few dollars per month or year. You contact them by navigating to their web site. Then, using a feature they all provide, you can select a possible name. They use something called whois and other software to determine if the name is already claimed. Or, you can check yourself at www.whois.com. Registration is for a limited time, but typically renewable in perpetuity provided you pay the (usually annual) fee. You may have to go through several choices to find a domain name that isn't already in use. With so many millions of sites, the odds of you getting your first choice is slim, unless you have a highly unusual imagination. But, it's also true that domains tend to die or expire. As they do, the name becomes available for use by someone new. A method for getting on a 'waiting list' is available. You register the name you want and if and when the name becomes available, you are offered the chance to claim it. Naturally, there's competition even on the waiting list for 'good' names. There are many different ways of establishing priority that vary by company. At any given time there are thousands of so-called auctions going on to bid on names. Give some thought to your new domain name and research its availability, but don't stress over it. The name isn't everything. After all, if Google had built a search engine that delivered usable results only 10% of the time, their name would be mud.

The Importance of Written Communication (written communication) Written communication is just as important as oral communication. Of course, all communication requires a clear concise flow of ideas, and words that are easily understood by any reader or listener. Written communication is one of the most difficult forms of communication as writers are typically prone to write for themselves, instead of for their audience. It is important for readers to understand what has been written and why it has been written. Writing is very different from oral communication, because words are written they cannot be taken back. Communicating through writing is more concrete than verbal communication with more room for mistakes and misunderstandings. The slightest misunderstanding can cause chaos for many, so it is important to right as clear and concise as possible. This form of communication is defined as a clear expression of ideas in writing. The clear expression of ideas includes grammar, organization, and structure of an essay, book, article, or report. Grammar is a large part of written communication, and writers must always consider spelling, punctuation, writing style, and wording before displaying their work to the world. Proper grammar and form may have a varying importance for different writing jobs, and usually depend on the method of communication used for that job. However, it is always important to strive to use correct grammar, spelling, and punctuation. Most writers use spell check and grammar check on their computers to ensure that the grammar and spelling is suitable. Grammar is also a major factor when writing as a freelance writing and submitting work to an editor. Many editors will reject further submissions from writers who have too many grammar and spelling errors. Organization of a letter, essay, article, or book is also important factors of written communication. Communication should always have a logical organization that is easy for readers to follow. For the reader, it is much easier to read a paragraph with one common theme that relates to the entire work. Most writing requires a clear flow of ideas and proper transitions to indicate when a new idea is being presented. However, transitions are not often needed for pieces of writing that are clearly organized. Ideas should also be expressed in a manner that is easy for the reader to understand and recognize. Data in the writing should also be presented accurately to support conclusions and recommendations given by the writer. The structure is also important in a piece of writing. All writing is organized into five to seven sentence paragraphs that all relate to each other. The number of paragraphs usually depends on the work that is being written. For example, it is common for essay to contain five concise paragraphs that all relate to a common theme. Generally, essays begin with an introductory paragraph, followed by three supporting paragraphs, and ended with a concluding paragraph. The basic structure of a piece of writing is only the beginning of written communication; the words used and the organization of the work is important to the readers understanding of the work. In many cases, the style format, and content must be adjusted to the communication level of the reader. The ability to convey ideas to a certain reader are very important, and a key component of written communication. Like oral communication, written communication can be seen as an aspect of life that makes the world go round, and learning to communicate through written word has become a basic skill for most people. Communication is needed in all aspects of life, and although many people cannot write well, it is important to be able to communicate out loud and on paper.

Web Hosting - Unix vs Windows-Based Hosting, Which Is Better? An operating system functions largely out of sight, or at least is supposed to. It doesn't matter to non-geeks how a file gets stored, or how memory is used, or how simultaneous processes share the limited resources available on a computer. These are among the basic functions of any operating system. Yet, you can find very passionate supporters - who offer very detailed lists of pros and cons - for every operating system. Why? Because, though the low-level functions of an operating system do their work out of sight, there are many other features that rise to visibility. Sometimes, they do so when they're not supposed to. Weighing the pros and cons objectively could consume a book. But to select a web host operating system, a manageable level of considerations apply. They can be weighed even by those who don't know a processor queue from a pool cue. Learning Curves For most web site owners, administering the site/server is just overhead. It's not something they take pleasure in doing and they have plenty of other things to worry about. Many wouldn't know how and have no interest in learning (rightly so, given their priorities). Consequently, ease of administration is paramount for such people. Whether a Unix-based site (usually Linux these days) is easier to administer than Windows depends on your current skill set and the type of tools and level of access the web hosting company provides. But in general Linux is more difficult to install and maintain than Windows and the learning curve is steeper. FTP and Control Panels Often, you don't have to care. For many, the operating system is fairly transparent. FTP file transfers to get a new web page up to a Windows server are very much like they are to a Linux-based site. The user/administrator simply doesn't see what's behind the curtain. Many companies provide other utilities that completely mask any awareness of the operating system underneath. When that's the case, the web site owner has no reason to care, until or unless they need or want to go 'inside the black box'. Performance Performance issues can be relevant in selecting which operating system host type to choose. But for the most part, that aspect is outside the web site owner's control. Overall performance can be good or bad on either system, depending on many factors that the publisher will rarely see. The issue is a wash, as far as tipping the scales is concerned. What is more likely to be seen by a web site owner, at some point in their (and their site's) development is the database product that can be used to store information. Databases Microsoft SQL Server is relatively simple to use, yet extremely powerful and can deliver great performance. But it doesn't run on Linux. At least, not without special software to emulate Windows, which usually kills performance. On the other hand, with a bit of time invested, MySQL isn't significantly more difficult to learn than MS SQL Server and there are many free installations. Cost may well outweigh other considerations for most on this issue. Programming Languages Last, but not least, there are differences in programming languages that can be (or at least typically are) used on Windows vs Unix. If you have programmers who are skilled in Visual Basic, ASP and other Microsoft technologies, then a Windows-based host will be your preferred choice. For Perl and PHP programmers, Linux is the more common platform of choice. No single factor can push you to one versus the other operating system. And, in the long run, it isn't the primary consideration, unless you just enjoy playing with operating systems.