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Web Hosting - Changing Web Hosts, Pitfalls and Planning At some point, nearly everyone finds it necessary to change web hosts. It may be just a migration to another server, or it may be changing web hosting companies entirely. Either way, the process is fraught with potential dangers. But there are ways to minimize the odds of problems and maximize your changes of a smooth migration. Plan, plan, plan. Make a very detailed list of everything that is on your current system. Review what is static and what changes frequently. Note any tailoring done to software and files. Be prepared to remake them if the systems aren't transferred properly or can't be restored. Keep careful track of all old and new names, IP addresses and other information needed to make the migration. Backup and Test Backup everything on your system yourself, whenever possible. Web hosting companies typically offer that as a service, but the staff and/or software are often less than par. Often backups appear to go well, but they're rarely tested by restoring to a spare server. When the time comes that they're needed, they sometimes don't work. Do a dry run, if you can. Restore the system to its new location and make any needed changes. If you have the host name and or IP address buried in files, make sure it gets changed. This is often true of databases. SQL Server on Windows, for example, picks up the host name during installation. Moving a single database, or even multiple ones, to a new server is straightforward using in-built utilities or commercial backup/restore software. But moving certain system-related information may require changing the host name stored inside the master database. Similar considerations apply to web servers and other components. Accept Some Downtime Be prepared for some downtime. Very few systems can be picked up, moved to another place, then brought online with zero downtime. Doing so is possible, in fact it's common. But in such scenarios high-powered professionals use state-of-the-art tools to make the transition seamless. Most staff at web hosting companies don't have the skills or the resources to pull it off. Prepare for Name Changes One aspect of moving to a new host can bedevil the most skilled professionals: changing domain names and or domain name/IP address combinations. When you type a URL into your browser, or click on one, that name is used because it's easier for people to remember. www.yahoo.com is a lot easier to remember than 209.131.36.158. Yet the name and or name/IP address combination can (and does) change. Still, specialized servers called DNS (Domain Name System) servers have to keep track of them. And there are a lot of them. There may be only two (rarely) or there may be a dozen or more DNS servers between your visitors' browsers/computers and your web host. Every system along the chain has to keep track of who is who. When a name/IP address changes, that pair has to be communicated to everyone along the chain, and that takes time. In the meantime, it's possible for one visitor to find you at the new place, while another will be pointing to the old one. Some amount of downtime will usually occur while everything gets back in sync. The Little Gotchas But even apart from name and IP address changes, there are a hundred little things that can, and often do, go wrong. That's not a disaster. It's just the normal hurdles that arise when changing something as complicated as a web site and the associated systems that underlie it. Gather Tools and Support Having an FTP program that you're familiar with will help facilitate the change. That will allow you to quickly move files from one place to the next to do your part to get the system ready to go or make repairs. Making the effort to get to know, and become friendly with, support staff at the new site can be a huge benefit. They may be more willing to address your problem before the dozen others they have to deal with at any given moment. Ok. On your mark. Get ready. Go.

Reduce Employee Turnover and Produce a Great Employee For so many businesses in the United States it is the same picture they see year in and year out. Employees come, get trained, start to be efficient at work and then they leave. The company needs to train somebody new. To reduce employee turnover and produce a great employee, many things need to be established within a company as a support structure. Many companies so often neglect to ask and wonder what their employees might like or think would be helpful to make their work environment and conditions positive ones. Whether owning a small or a large company, your immediate concerns probably lie within making profits to be able to keep the company running and to be able to pay your employees. Of course, running a company takes a lot of effort and work hours spent solely on that. But every time one of your employees leaves, you loose capital--capital you have invested in his or her training and knowledge. The knowledge capital you loose is all the information that the employee has absorbed during his or her employment at your company and all the new skills he or she might have added during the course of his employment. So how can you make your company and working for your company more attractive and also produce great employees? There are many ways that this can be accomplished, most of them are rewards to the employee, but others that are just as important include the atmosphere and conditions at the workplace. This article will discuss just a few of the many possibilities you as an employer have to keep employee turnover low. For most employees, considering that they have an expectation towards the standard of living they have, a competitive salary is an important point. If you only pay minimum wages or never give raises and rewards, it is very unlikely to hold good employees that can make a lot more money somewhere else. To make their time worthwhile after hiring, you need to know what a competitive pay is and pay them either the average pay or slightly more. As for raises, raises together with evaluations will tell the employee that his or her effort and all the hard work he or she put into your company is appreciated. It also tells the employee how good his work is and what you will expect from him in the years to come. To produce a good employee, it is important to give the employee feedback on his work. Some companies reward their employees with bonuses for accomplished tasks or finished projects. Other companies will give their employees an award at the end of the month or year and generally attach a small bonus to that. Also consider a good benefit package. Many employees look for the benefits that companies offer to them and their family to make a decision whether they should work for this company or choose a different one. Often times, vacation is very important to employees. To be a motivated and good worker, employees need to spend time with their families or the things they love, like hobbies or sports. Yes, of course you would like them to work 60 hours for the 40 you pay, but consider this: an overworked overtired employee is most likely not able to work fast and efficient. That person also tends to be more error prone and unmotivated. Time off work to relax or regenerate is very important. Companies that offer ten days are often at the top of the list for employee turnover. Some companies offer flexible work times to accommodate for many different characters and situations at home. The employee that likes to come early and leave early versus the employee that likes to sleep long and then leave somewhat later feels just as welcome in this company or setting. Besides all these added factors, the work environment also plays a great role in producing great employees and reducing turnover. A respectful and good working environment is very important to keep employees happy and motivated. You know that a happy, motivated employee works better, faster and makes fewer mistakes.

From the Publisher’s Desk: How Book Publishing looks from the Other Side (book publishing) Many writers aspire to writing books. Writing a book is a long, involved, difficult process. Book publishing is harder. A writer may submit his book time and time again only to be turned down again and again. He may eventually be successful. Wouldn’t it have been easier to have just gotten published the first time? Is that possible? You can improve your chances if you understand a little bit more about what happens at the publisher’s desk. Book publishers are busy people with several projects crossing their desks every day. They must make fast decisions about what will sell. They must also delegate their time efficiently in order to keep the business running. Only occasionally do publishers actually seek out work. Maybe understanding the work day of a publisher will help you to get a book published. Persistence Has a New Meaning You all know that writers must be persistent. Regardless of how many times you get shot down and your ideas are thrown in the trash, you have to keep going back for more discouragement. The idea is that eventually you’ll make it in the door. If you can get all the way through, you will finally get to the place where more of your work is accepted than declined. When working with the book publishing world, the rule is the same. If you have a book that you know will sell, you can’t give up on getting it onto the publisher’s desk again and again. You probably won’t be sending the entire book, but excerpts from it. As you continually send your manuscript again and again to publisher after publisher, you should try to market it in different ways. Publishers are looking for a particular kind of writing and will dismiss anything that doesn’t look like what they are looking for. Variation in your marketing techniques may turn a rejected book into an accepted book. The Right Stuff Book publishing is a strange area of business. The people’s tastes are somewhat fickle and a book publisher has to keep up with what kinds of books will sell. It seems that technically written mysteries will always have a place on the bookshelves, but it is unclear how many authors readers are willing to get to know. That market may be tied up until Crichton and Grisham are finished. That is just one example from one genre of books though. Publishers have to keep track of what is selling in all areas of literature. The best way for you to get your work noticed is to make it look like the other writing that is selling. Be careful not to imitate style or voice of another author. Write with your own unique words while imitating the use of popular public opinion. Another way to improve your chances of getting your work onto the right publisher’s desk is to find out who’s publishing what. Are You Barking Up the Right Tree? Some publishers specialize in a certain kind of writing. If you are writing a novel, it won’t do you any good to send it to the people who publish technical manuals. How do you find out who is the most likely candidate to publish your work? There are reference manuals at your library that will tell you the kinds of book publishing that is happening. It will contain valuable information leading you to children’s book publishers, novel publishers and textbook publishers. If the handbook at your library is not quite up to date, your next option is to check out the new release and best seller rack at the book store. Buy a few books and read them. You’ll have a much better feel for the market if you are a consumer. Book publishing is a difficult field to break into. It can be helpful to approach the issue from the direction of the publisher. Before you send out your manuscript again, there are things you can do to improve your chances. Change your marketing style so that you just may grab some better attention. Make sure that you are a book consumer yourself. You’ll get a better feel for what’s selling and therefore what a publisher will buy. You’ll also find out who is publishing which types of books. Finally, by buying the product you are trying to sell, you will improve the book economy all together. Publishers need to see people buying books before they can commit to publishing more.