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Web Hosting - All About Domain Names
"What's in a name?" Shakespeare asks in Romeo and Juliet. In the case of your web site the answer is: quite a lot.
A domain name is the English (or other) language designator for your site. Because of the way the Internet functions, that name is associated with an IP address, a numeric identifier that computers and network components use to connect a browser to a web site.
It's not mandatory that a site has a name. But directing visitors by IP address can quickly generate difficulties. Having an IP address IS mandatory, since it's ultimately the way a web site is located by other computers and network software.
In the early days of the Internet the name was chosen carefully in order to help a person remember the URL. That made it easier to type, too. With hotspots on a page, great search engines, social networking and other contemporary tools, that's not as important now.
But from a marketing perspective, it still helps to have a good name. It's still beneficial to have a site called 'CheapTVs.com' if what you sell are inexpensive TV sets. Calling your site, 'InexpensiveElectronicVisualDisplayDevices.com' may describe your business in some way, but it's a little harder to refer a new person to your site.
Which name you choose can, therefore, affect how much traffic your site gets, how soon. Sooner or later, if you have information and/or products/services that people want, word will get around. But having a good name can certainly help. Love them or hate them, the Google company chose well.
Of course, the fact is that there are millions of web sites around the world. That means, you don't necessarily get the name of your first choice.
ICANN (Internet Corporation for Assigned Names and Numbers) is the internationally recognized authority for managing IP addresses across the worldwide Internet, along with the top-level domain name-parts (.com, .net, .org, .edu, and so forth). But registering a name is done by simply contacting any of a hundred organizations that work as intermediaries to establish and track the names.
GoDaddy, Register.com, Network Solutions and a great many others provide the service for anywhere from free to a few dollars per month or year. You contact them by navigating to their web site. Then, using a feature they all provide, you can select a possible name. They use something called whois and other software to determine if the name is already claimed. Or, you can check yourself at www.whois.com. Registration is for a limited time, but typically renewable in perpetuity provided you pay the (usually annual) fee.
You may have to go through several choices to find a domain name that isn't already in use. With so many millions of sites, the odds of you getting your first choice is slim, unless you have a highly unusual imagination. But, it's also true that domains tend to die or expire. As they do, the name becomes available for use by someone new.
A method for getting on a 'waiting list' is available. You register the name you want and if and when the name becomes available, you are offered the chance to claim it. Naturally, there's competition even on the waiting list for 'good' names. There are many different ways of establishing priority that vary by company. At any given time there are thousands of so-called auctions going on to bid on names.
Give some thought to your new domain name and research its availability, but don't stress over it. The name isn't everything. After all, if Google had built a search engine that delivered usable results only 10% of the time, their name would be mud.
International Software Copyright International Software Agreement is a Matter of National Security Is there one governing law concerning international software copyright? According to agreements by the World Trade Organization (WTO) and the Trade-Related Aspects of Intellectual Property Rights (TRIP) any software written has an automatic copyright. This is a pretty conclusive consensus as far as an international copyright goes. The short answer would have been yes, but this was so much more informative. An international software copyright should not however be confused with a patent. Copyrights provide creators with the ability to prevent others from directly copying the code involved. A patent can actually limit the use of the software. Because of this, I'm sure you'll understand that patents are a hotly debated topic when it comes to software. The biggest thing to know about international software copyright is that your code is essentially protected the moment you create it. This is, unless you have some kind of contract through your employer that all code created by your belongs to them (these cases have been known to happen and provide excellent incentives for employees to always read the fine print). The problem that many companies are running into when it comes to enforcing international software copyright is that computers are not permanent fixtures in a company. Computers are rather disposable hardware when it comes to keeping up with evolving technologies and software needs to be updated when new computers are purchased. Rather than purchasing new copies of software when the computers are replaced companies are notorious for reusing old copies of the software. They are also famous for replacing 10 computers with the software installed with 40 new computers and installing the 10 copies of the software on all 40 computers. This is not in keeping with international software copyright. This is stealing and you'd be surprised at some of the good upstanding companies that do this on a regular basis. There really are no major differences between traditional policies for American copyright and international software copyright which makes legal issues, troubles, and woes that much easier to deal with. By having a unified international front thee are ramifications and legal actions that can be taken around the world without going through a great deal of international red tape. If you think dealing with the American government is bad, you should see how much fun it is to deal with the American government and another government for a legal action. The agreement between nations for international software copyright is probably one of the soundest possible decisions that can be made as military secrets of all governments have some degree of software in order to keep them operating. While it isn't quite as simplistic as stealing a computer program to unlock the defense secrets of a nation, having access to certain source codes could be problematic in the absolute best-case scenario. Keeping secrets isn't the only thing that makes this agreement so valuable, it is however, one of the most vital. Perhaps one of the greatest things to come about as the result of the international agreement to protect and honor software copyright is the peace of mind that is available to software developers in America and other technologically advanced countries that their source code won't be allowed to be stolen and used against them at a later date by someone in a developing nation with cheap labor and other overhead costs that American corporations simply cannot compete with. This could be devastating to the economies of technological societies if it were allowed to happen and the agreement for an international software copyright prevents that from being allowed to occur. Important Steps to Follow in Creating a Professional Digital Identity for your Job Search Having a professional digital identify is essential in finding new business or employment. Everyone can benefit from having a polished professional digital identity. It is key to advancing in any career. Of course, how you present yourself digitally depending on what type of career advancement you are going for. If you are starting a new business you will need to have a stellar website. A professional should consulted so that you have the best website possible. If you are interested in securing a new job, you can probably build your own website or just post your resume and portfolio. Trying to land an interview is much easier than striking out on your own so it takes a little less effort. However, no matter what your career aspirations are a professional digital identity is important. If your professional digital identity is lacking in credibility spend some time and effort improving it. A healthy professional digital identity will help you get the job you desire. Instead of spending money on business cards, invest in presenting yourself well on the web. People can always get in touch with you on the web. Business cards get lost in the shuffle of day-to-day paper accumulation that most people acquire. Locate all of the social networking sites you can. You can never be too well represented on the web. Of course, people like to shake hands and meet you in person. When circumstances permit, set up lunches or coffee dates to discuss projects or networking opportunities. For entrepreneurs, it is wise to stay well acquainted. The type of business you are in will influence what you have in your portfolio. If you are striving to build an online presence for your own personal business, have plenty of samples on your site. If you business is not one where you have samples to show, have coupons or special offers posted. Create a strong professional digital identity and you will attract more sales. Whether you are networking or building up business for yourself, you need to have a professional digital identity that people can respect. Provide a number of ways for people to get in touch with you and keep your information updated. Do pro bono if necessary. Do some things for free to gain exposure. First impressions have a big influence on what people think about you. In the past people were limited to physical or phone impressions. These days the way that employees first get to know most candidates is through their digital identity. A bad web site or a sloppy portfolio online can ruin your chances of getting a job. Make sure that your professional digital identity is well developed. One of the major mistakes people make when it comes to digital identity is registering for networking and social sites and posting less than favorable pictures and comments. Some employers check MySpace and Facebook to try to get a clear picture of the candidate they are interviewing or deciding whether or not to work with. If your Myspace page is full of pictures of you in your scantly clad bathing suit their decision to hire you or not becomes very easy. Do not use your real name to register for these types of sites. Or if you do, use the site in a professional manner. Set up your Myspace page in an attractive and professional way. Friends will be able to reach you but employers will also view you in a professional manner. A great way to present yourself well digitally is to have your own website. Upload your resume and include information about your work history. Employers will be able to review your work history more extensively making them more inclined to contact you. |