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Business writing: What it is and Tips to Help You (business writing) Business writing is much more precise and less detail oriented than other styles of writing. In writing for a business there are a few elements you must know. Your knowledge or lack there of these elements can make or break your business writing career. Your goal for business writing is to strive for clarity and precision, yet not be too vague or elaborate. Examples of business writing would be emails, business plans, brochures, and many more. Virtually anything writings that pertain to a business are classified as business writing. When people read business writings they are not only looking for what happened and why, but how you are handling the situation at hand. A person reading a business writing that has an organized and concise style with an active tone is going to heed a much better result and give confidence that any matters will be taken care of. Organize your thoughts. The more organized you are the quicker and easier it will be for you to put your words in a decisive and orderly style. Your writing should be grammatically correct along with the proper usage of capitalization and punctuation. These errors can cause misinterpretations amongst the readers of your business writings. An example of correct and incorrect punctuations would be “We are missing the actress Jane.” Or “We are missing the actress, Jane.” While both are correct, they mean two entirely different things. Business writing is backwards or upside down from other writings. You start with the ending and then give a brief synopsis on how you got to that point. You may include other avenues that were considered and why they were not chosen. Have a positive attitude. Even if you are conveying a message that has on outcome other than optimal a positive tone will bring a much better response. Tell your readers what good came about from the outcome. Tell them what you can do with these results. For example a non-profit agency held a fundraiser. They were hoping to bring in $25,000 for building repairs and play ground equipment. Unfortunately, they only got $15,000. Positive tone writing would be “Our fundraiser was successful. We can now begin building repairs.” Or “The new playground equipment will be delivered tomorrow due to our successful fundraiser.” Even though it was not as much of a success as you would have liked, by keeping a positive attitude and showing people what can be done will promote a positive attitude in the future. A negative tone might be something like “Since our fundraiser was not as successful as we had hoped, we will have to choose between playground equipment and builder repairs.” This approach could be unfavorable to future fundraisers because it seems as though you are unthankful for what you did get. Being positive shows your appreciation for the hard work or donations that you have received. Don’t play the blame game. Even if you know whose fault it is a deal fell through there is no need to start a mud-flinging contest. Surely, the person responsible is already aware of the situation and chances are so is everyone else. Down the line they are not going to remember whose fault it was, but they will remember who was naming names. This is not only very unprofessional, it is malicious and that is not how you would like to be talked about. Finally using an active voice will promote a better reception to your business writing than a passive one. An active voice shows that you are in control and are aware of how or why things are going to happen.

Being Effective in Your Persuasive Writing (persuasive writing) The goal of persuasive writing is to have the ability to influence or change a persons mind with your words. You encounter these in your normal everyday life. Whether it is a politician trying to convince you to vote for them, a commercial for a company that wants you to buy there product, or from your children trying to explain the reason why they should be allowed to go to that concert, persuasion is all around. You may even use the power of persuasion on yourself, like deciding why or why not you should eat that last piece of pizza or if you really need to buy another white shirt even though it is a really good deal. Everyday you have to decide on whether one choice is better than another and why. To succeed in your persuasive writing venture you need to follow a few simple rules. You must have focus. Decide on what position you are trying to persuade. Are you for or against the topic your writing about? Choose a side and stick with it. Arguing both sides of the fence will be detrimental to your persuasion. There are three techniques that you will need to use to have convincing persuasive writing. Now you need to provide facts and evidence to support your writing. Statistics and examples are used to provide the reason people should choose you position and believe your writings. You can also include facts and evidence that demonstrate why the opposition is wrong. This should be eased into. Remember you are trying to persuade and convince them on why you position is better not offend or alienate them. This is called the logos technique of persuasion writing. Another persuasive writing technique is ethos. This is where you have to prove yourself to be a creditable person. To be able to make your readers believe that they should have confidence in what you are telling them. The best way to prove your credibility is to provide true and undisputable facts, be articulate, and explain why you are capable of proving this information to them. Pathos is the third technique you will use in your writing. This will appeal to the emotions of the readers. This can be the most important technique but also the most critical. It must be used with caution or you can just as easily turn the readers against you as you could bring them with you. Appealing to your readers emotions can be tricky. This must be done subtly To work this effectively you must have the ability to make the reader feel your emotions, the joy, the pain, the hurt whatever the case maybe. You need to pin point your target audience and write to appeal to them. What sounds interesting and persuasive to a teenager most likely will not work with a middle age woman. Whether you are targeting men or women will make a difference in you writings. Identify with your target audience. An example of this would be “only the cool kids will be wearing product XYZ” or “we know as a respectable home owner you will want to…..” By identifying with the intended audience it pulls them into what you are writing and how or why it pertains to them. Persuasive writings can be a challenge. You have to objective and opened minded to other positions of the topic at hand even though sometimes you don’t want too. Remembering you goal is just to persuade them why yours is better. This does not necessarily mean that the opposition is bad or wrong, just that yours is a superior choice.

Let your Resume Speak Volumes for that Next Big Job Before you even get through the door of any job interview, there is already one document that has done the talking for you – your resume. A good resume can mean the difference between getting the call of the interview and waiting by phone, and a well written, thoughtful resume can make you stand out over and above other applications with similar skills and work experience. Let your resume give you the edge on that next big job by following a few simple tips. When you sit down to write your resume, you need to plan it out before you start typing. There are two main formats for a resume: the chronological format, in which you simply list your job history, starting with your most recent or current job and moving backwards, and the functional format, in which you highlight your skills and experience rather than specific jobs and specific employers. The chronological format is definitely the most common, and many employers prefer this kind of resume, but choose the format this is going to show off your skills in the best light. If your work history is a choppy and a chronological format resume would only draw attention to that, use the functional format. The key is to choose the format that will give you the best chance of getting noticed for the job and to stick with the format throughout your resume. No matter which resume format you choose to use, the top of your resume should always include your name, contact information and work objectives. Name and contact information is pretty straight forward, although experts do recommend that if you have a “gender neutral” name that you include a helpful “Mr.” or “Ms” to clear up any confusion. Your work objectives should be your career goals. For instance, if you want to manage a small team of sales people, then say that, so your potential employers know that you are moving in a certain direction with your career and not simply apply for jobs willy-nilly. After your work objective comes your work experience. List your jobs in reverse chronological order. Instead of simply creating a bullet pointed list your work related tasks, look for a way to frame all of your responsibilities so that they sound like you showed leadership and problem solving capabilities. For instance, if you were in charge of keeping the expensive accounts in order, say that you were in charge of troubleshooting monthly expense account records, saving the company hundreds of dollars every month. If you have a few blips in your work history, be clear about what you were doing in the downtime. If you were raising children, traveling, or in school, say that you were. If you weren’t really doing anything, put as positive a spin on things as you can without lying. Never leave gaps in your work history unaddressed on your resume. After your work history, it is time to list your education credentials. If you didn’t finish a degree, say how much college work you completed and highlight any coursework relevant to the job. If your college degree or post grad work is in progress, say when you expect to be finished. This is another place where gaps matter. If there is a gap in your education history, again say what you were doing in that time, referring back to your work history where appropriate. You can overcome these gaps as long as you don’t pretend that they don’t exist. Round out your resume by listing any awards and professional memberships you may hold. Don’t get into your hobbies unless they are specifically related to the position for which you are applying. Personal details like religion and race have no place on your resume and you are not required to disclose your age. Instead, let your experience do the talking.