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Being Effective in Your Persuasive Writing (persuasive writing) The goal of persuasive writing is to have the ability to influence or change a persons mind with your words. You encounter these in your normal everyday life. Whether it is a politician trying to convince you to vote for them, a commercial for a company that wants you to buy there product, or from your children trying to explain the reason why they should be allowed to go to that concert, persuasion is all around. You may even use the power of persuasion on yourself, like deciding why or why not you should eat that last piece of pizza or if you really need to buy another white shirt even though it is a really good deal. Everyday you have to decide on whether one choice is better than another and why. To succeed in your persuasive writing venture you need to follow a few simple rules. You must have focus. Decide on what position you are trying to persuade. Are you for or against the topic your writing about? Choose a side and stick with it. Arguing both sides of the fence will be detrimental to your persuasion. There are three techniques that you will need to use to have convincing persuasive writing. Now you need to provide facts and evidence to support your writing. Statistics and examples are used to provide the reason people should choose you position and believe your writings. You can also include facts and evidence that demonstrate why the opposition is wrong. This should be eased into. Remember you are trying to persuade and convince them on why you position is better not offend or alienate them. This is called the logos technique of persuasion writing. Another persuasive writing technique is ethos. This is where you have to prove yourself to be a creditable person. To be able to make your readers believe that they should have confidence in what you are telling them. The best way to prove your credibility is to provide true and undisputable facts, be articulate, and explain why you are capable of proving this information to them. Pathos is the third technique you will use in your writing. This will appeal to the emotions of the readers. This can be the most important technique but also the most critical. It must be used with caution or you can just as easily turn the readers against you as you could bring them with you. Appealing to your readers emotions can be tricky. This must be done subtly To work this effectively you must have the ability to make the reader feel your emotions, the joy, the pain, the hurt whatever the case maybe. You need to pin point your target audience and write to appeal to them. What sounds interesting and persuasive to a teenager most likely will not work with a middle age woman. Whether you are targeting men or women will make a difference in you writings. Identify with your target audience. An example of this would be “only the cool kids will be wearing product XYZ” or “we know as a respectable home owner you will want to…..” By identifying with the intended audience it pulls them into what you are writing and how or why it pertains to them. Persuasive writings can be a challenge. You have to objective and opened minded to other positions of the topic at hand even though sometimes you don’t want too. Remembering you goal is just to persuade them why yours is better. This does not necessarily mean that the opposition is bad or wrong, just that yours is a superior choice.

News is News All Over the World (writing newspaper articles) Writing newspaper articles is a fun and interesting line of work. Newspapers exist in big cities, small towns, within corporations and on college campuses. Newspapers are printed for special interest groups as well as for world and national news. There are free newspapers and papers that appear for sale on newsstands every day. With such a large variety of newspaper types printed, there are myriads of possible opportunities for writing newspaper articles. There are some basic rules to writing articles for any newspaper and there are also some specific aspects to know about each type. Writing Newspaper Articles In general, to write a newspaper article there are a few rules that apply across the board. First, the news has to be relevant. Because newspapers make up a genre of writing that is constantly refreshing itself, there is no room for common knowledge or historical pieces. The exception is if those kinds of writing serve to connect to a current issue or event. People who read newspapers want to know what’s happening now. For that reason, writing newspaper articles often involves relatively high pressure to get the latest news written each and every day. There are some low-pressure possibilities in writing newspaper articles though. The Infrequent Print Several newspapers are only printed weekly or even monthly. In small towns that must get their papers printed off-site, it is not feasible to create a paper each and every day. That means that there’s a week, every week, to get the news in and written. Another example of low pressure writing for newspapers is working for a free publication. Free newspapers are often geared to a special interest group. Since that group is not paying for its paper, they may only receive the interesting tidbits once a month. Writing for these kinds of newspapers becomes focused on creativity and niche writing because the current events will have already reached the audience through more frequent publications. The Daily News from Top to Bottom The most reliable and frequent publications are those of big, national newspapers. The staffs are very large and are able to print very clean copies of very full newspapers. By clean, that means without errors. Smaller papers are also printed daily, but they seem almost insignificant except to the people of the local community. They receive national news second hand and run very small staffs. Interestingly enough, none of these daily papers are really about the news. Of course that is where most of the effort lies and that is the reason that people buy the papers, but it is not the root of a newspaper. Writing newspaper articles is a job heavily dependent on the advertising industry. A newspaper will only be as large as there are ads to pay for it. Newspapers do not make their money at the newsstand. They pay the bills and the employees with money from advertisers. On Campus News Working for a university paper will not be representative in the area of newspaper advertising. While some businesses do pay for ads in university papers, the funding comes from the school. If for some reason there were no advertisers one day, the paper would still go out. University publications are much more focused on the development of the students than making a successful business. Most campus papers are free and are created by students. School is a great place to get started in writing newspaper articles. The environment is challenging, but nurturing at the same time. The deadlines and standards still exist, but the writer gets great encouragement and training through the work. After working for a college paper, it will be much easier to get a job with newspapers of the cities and towns. Writing newspaper articles can be a great job. There are so many opportunities to get into writing that it is hard to pass them up. Some jobs may be very difficult to get, but others will be steps towards increasing writing success.

Copyright infringement case Learning Copyright Law through Copyright Infringement Cases Copyright infringement cases can be both costly and time consuming. Considering copyright infringement is something that isn’t as easily defined as theft or speeding, there are numerous copyright infringement cases that are changing the way copyright law is viewed in the United States of America. By reviewing a few of these copyright infringement cases, you’ll be able to get a better idea of what is, and is not, acceptable use of copyrighted works. As a forward, however, you’ll need to know a little bit about copyright law. Most copyright lawsuits are brought to the courts because a copyright owner has found their copyright is being used outside the copyright laws. This usually means that the copyright holder hadn’t been asked for permission to use the work, or if they had, that the work is not being used in an agreed-upon context or they have not been paid royalties. The copyright infringement cases, listed below, give a sampling of what goes to the Supreme Court in copyright infringement. Feist Publications v. Rural Telephone Service Co (6th Cir. 1996) This copyright infringement case was brought upon the Supreme Court in 1996 regarding the copyright of a database. The supreme court, in this instance, decided that compilations of data (such as in a database) are only protected by copyright when they are “arranged and selected in an original manner.” Although the level of originality needed to make the database copyright-able is not very high, the pages of a directory such as a phone book are not protect-able because the data contained therein is arranged geographically, then alphabetically. Because of this, the data was not original enough to warrant a copyright infringement charge, and the competing telephone company was allowed to tap into their competitors’ database and use that data in their own work without liability. Princeton University Press v. Michigan Document Services, Inc (6th Cir 1996) This case has to do with the ‘fair use’ law, which is defined in the Copyright Act of 1976, 17 U.S.C. § 107. In this case, a photocopying service was sued for copyright infringement for making ‘course packs’ for the University of Michigan. In this case, a course pack was a group of reading materials assigned by a professor – then the course pack was bound together by a professional copy shop. In the fair use system, there is a system available for payment of copyright fees to publishers whose works are used in course materials, the printing shop owner refused to pay the copyright cost. When it went to the Supreme Court, they analyzed the fair use code and found that it was NOT fair use, and the printing shop had to pay the copyright costs. As you can see, copyright infringement cases are cases in which someone violates the rights of a copyright owner, as provided by 17 USC §106, or of the author as provided in §106A. These copyright infringement cases can be taken to either criminal or civil court, and can carry with it a hefty fine. Copyright infringement cases are brought upon people who violate copyrights every day. In recent times, you’ll find many copyright cases in relation to electronic copyrights – such as those you’d find on a website or PDF file, as well as other digital media such as music and audio files. It’s probable that you’ve seen copyright cases brought against the common person – such as a child or family – for downloading digital music in the form of MP3s. In the current internet age we’re in, it’s not surprising to see so many music and video copyright cases brought to us because of peer to peer file sharing made possible by the internet. You can be certain that until people know the rules of copyright, and downloading copyrighted material from the internet that we’ll see many more copyright cases.