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The Business of Self-Publishing (self publishing) Self-publishing has become a common practice for many writers. Writers’ reasons for self-publishing are varied, but it is commonly known that many writers want the accolades of having published work, no matter who publishes it. The freedom and business aspects of publishing work independently are desirable to many writers. A self-published writer is one who is in control of every aspect of their published work. The term self-publishing is defined as the publishing of books and other media by the authors of those works, instead of being established by third-party publishers. The advancement of technology has caused an increase in the self-publishers world, but it still only represents a small percentage of the publishing industry in terms of sales. The proliferation of media channels and web logging has contributed to the increase in self-publishers. The business of publishing books and other media independently is one that is unique and different from any other business. The most distinguishing characteristic of self-publishing is the absence of a traditional publisher. The author of the content takes on the role of the traditional publisher. The author is given editorial control of the content, arranging for printing, marketing the material, and distributing the material to consumers and retailers. The published books may be printed on demand with no inventory, which places a large amount of financial risk for the venue on the author’s shoulders. Many self-published authors end up subsidizing their work rather than making money from it. Digital printing technology has made it possible for the self-publishing concept to become mainstream in digital photo book printing. Self-publishers are able to get individually printed photo books from firms like Apple’s iPhoto, FotoInsight, Snapfish, and Printing-1. The motives for publishing work independently are varied, and there are numerous reasons for choosing to self-publish. One common reason is that the work of the author is not of interest to the commercial publisher, and otherwise not marketable. Some other common reasons for self publishing include an author’s preference to retain complete editorial control over content. Many writers are unwilling to compromise when it comes to the editing of their work, and some prefer to have their work presented “as is.” Writers may also be denied publication because they are unknown and don’t have a substantial resume. Self-publishing may also be an alternative for writers who have written material on a popular topic but that is only of interest in a small geographic area. Topics that address an obscure topic in which few people are interested may also be denied publication by commercial publishers. Writers of controversial works may also choose to self-publish, as many traditional publishers refuse to work with controversial writings. There are also some authors choose self-publishing because they want a larger percentage return from retail sales. Whatever the reason for self-publishing, authors should know that there is extensive work required in publishing a book alone. Publishing alone involves a long list of tasks, which include prepublication and publication. Prepublication includes editing or obtaining editing for the manuscript, proofreading, establishing yourself as a legal retail business, and obtaining an ISBN “Cataloging in Publication” number. The publication process involves formatting the manuscript, providing front matter and back matter, and providing cover art for the front and back covers and the spine of the book. Self-publishers must also obtain printing quotes, determine how the manuscript will be delivered to the printer, and pay for printing and delivery of finished books. Self-publishing is a business that many writers prefer to avoid, but for others it may be the only way to have the work printed and available to the public.

Four Ways to Create a Better Work Environment and Increase Job Productivity What kind of environment do you think creates the most potential for job productivity – one in which everything is very regimented and the workers perform their work because they are afraid of “getting in trouble,” or one in which the workers are relaxed and allowed a great deal of freedom and flexibility? It is the great working conundrum – to get workers to do more, you have to let them work less. Further, you have to create a work environment in which work is not stressful. In fact, creating an environment in which work is even enjoyable and a pleasure gets the best results of all! If you want to get your employees to improve their job productivity and job performance, forget about cracking the whip. Instead, think about how you can make coming to work appealing for them, so they actually want to get things done for you! The first way to create a better work environment and increase job productivity comes down very much to your attitude and the way you treat your employees. Make sure you create an environment in which your workers can come to you and discuss work related problems they are having with you. The feedback you get from them will enable to make sure the office is working as efficiently as possible. Additionally, it will allow you to stay on top of everything that is happening in the office much easier – instead of employees trying to hide mistakes and problems from you, they will bring them to your attention and work on finding a solution. Above all else, creating a good relationship with your employees will keep the mood in the office positive – no one likes working for someone who doesn’t appreciate them or casts a black cloud over the office. You’ll get more out of your employees if they are happy when they are at work. The next thing you can do is consider “fun” options, like a dress down day once a week or a weekly office lunch get together. These kinds of shared activities increase the team building and the morale among the workers in your office. When everyone feels like he or she is a member of a team, they will be more likely to feel responsible to each other and perform better at their daily tasks. The third idea for creating a better office environment is related to the second, but has more to do with the actual office itself. Open plan offices are believed by experts to increase feelings of belonging and team membership among employees. Try to encourage shared workspaces and a healthy exchange of ideas between your employees at all times. Again, when employees feel like they are part of a team working together for a common goal, they will be more likely to make sure they are holding up their end of the bargain. Last but not least, make sure your employees are well rested and as stress free as possible. Allowing flex time hours in your office is a great way to give employees more control over their time; it gives them time to get rest when they need it or take a day off when they need to recharge. Encourage your employees to disconnect from the office when they are not at work instead of being constantly available, even after hours or when they are on vacation. An employee who actually gets some time off will be more productive when they return to the office. Likewise, make sure that the office has a break room that offers a real respite for employees during the day, and encourage employees to make use of it. Allowing your employees to get they breaks they will increase their ability to deliver for you when they return.

Making Effective Web Publishing Content (web publishing content) Web publishing content is important for a successful website. The content of a web site can often make or break that site, and it is important to make the site as attractive as possible, without over doing it. The content of a web site must be updated on a regular basis to keep web surfers coming back. Updated web content not only keep surfers coming back, but is also indexed more frequently by search engines. Fresh material is one of the key aspects of successful web publishing content and may generate fresh faces to a web site. One way to update the content of a web site is to update the existing web pages. Providing new content could include updating the conditions of a service, adding a new product or service, or creating a turnkey solution that will save the customer’s money or time. The web content should reflect the most recent information about a business. It is simple to provide changes to the web content, but many web sites provide updates without providing a notice. So, it is indicative to provide a notice of change each time web publishing content is changed. The announcements should be displayed prominently on the web site so that all surfers are able to see. It is also important to write articles for the web site. Articles can be seen as a valuable source for a web site’s success. The articles can be used to educate visitors on the web site and the business, while showcasing the owner’s expertise. Articles can be posted on the web site or used in a newsletter and submitted to other newsletters and web sites for syndication. This web publishing content can be used by other web site owners, which will provide leverage to the articles while generating publicity for the author and the author’s web site, while exposing them to new audiences. Writing an article seems simple enough, but there are many web site owners who are unable to find topics to write on. However, topics may be more evident than most web content writers may think. Topics for articles can be found in the news, in conversations with clients and colleagues, in networking events that are attended, and even in speeches. Blogging is also an excellent way to expand your list of web publishing content. Most web site owners can benefit from learning to blog, learning to start a blog, learning how to gain readers, and learning to make money from blogs. Blogging is becoming one of the most popular tools for showing new content on a web site. A web log can be used to answer web site visitors’ questions, inform users about new services and products, and to keep them up-to-date on industry news. Blogs are a great resource for sharing opinions and displaying expertise. The blog can be used to help an owner connect with their web site visitors while generating new web site content. Updating web publishing content on a regular basis is vital to the success of a web site and very important for many web site owners. Articles, newsletter, and blogging should be a part of a regular business schedule, and will work perfectly in keeping a web site owner connected to their visitors. The quality of the web content on a web site can make it more attractive to users or can make it very unattractive to users. Owners should use their expertise to provide writing that is interesting and necessary. Visitors will appreciate the extra effort and owners will get the rewards of maintaining good web content for their users.