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The Business of Self-Publishing (self publishing) Self-publishing has become a common practice for many writers. Writers’ reasons for self-publishing are varied, but it is commonly known that many writers want the accolades of having published work, no matter who publishes it. The freedom and business aspects of publishing work independently are desirable to many writers. A self-published writer is one who is in control of every aspect of their published work. The term self-publishing is defined as the publishing of books and other media by the authors of those works, instead of being established by third-party publishers. The advancement of technology has caused an increase in the self-publishers world, but it still only represents a small percentage of the publishing industry in terms of sales. The proliferation of media channels and web logging has contributed to the increase in self-publishers. The business of publishing books and other media independently is one that is unique and different from any other business. The most distinguishing characteristic of self-publishing is the absence of a traditional publisher. The author of the content takes on the role of the traditional publisher. The author is given editorial control of the content, arranging for printing, marketing the material, and distributing the material to consumers and retailers. The published books may be printed on demand with no inventory, which places a large amount of financial risk for the venue on the author’s shoulders. Many self-published authors end up subsidizing their work rather than making money from it. Digital printing technology has made it possible for the self-publishing concept to become mainstream in digital photo book printing. Self-publishers are able to get individually printed photo books from firms like Apple’s iPhoto, FotoInsight, Snapfish, and Printing-1. The motives for publishing work independently are varied, and there are numerous reasons for choosing to self-publish. One common reason is that the work of the author is not of interest to the commercial publisher, and otherwise not marketable. Some other common reasons for self publishing include an author’s preference to retain complete editorial control over content. Many writers are unwilling to compromise when it comes to the editing of their work, and some prefer to have their work presented “as is.” Writers may also be denied publication because they are unknown and don’t have a substantial resume. Self-publishing may also be an alternative for writers who have written material on a popular topic but that is only of interest in a small geographic area. Topics that address an obscure topic in which few people are interested may also be denied publication by commercial publishers. Writers of controversial works may also choose to self-publish, as many traditional publishers refuse to work with controversial writings. There are also some authors choose self-publishing because they want a larger percentage return from retail sales. Whatever the reason for self-publishing, authors should know that there is extensive work required in publishing a book alone. Publishing alone involves a long list of tasks, which include prepublication and publication. Prepublication includes editing or obtaining editing for the manuscript, proofreading, establishing yourself as a legal retail business, and obtaining an ISBN “Cataloging in Publication” number. The publication process involves formatting the manuscript, providing front matter and back matter, and providing cover art for the front and back covers and the spine of the book. Self-publishers must also obtain printing quotes, determine how the manuscript will be delivered to the printer, and pay for printing and delivery of finished books. Self-publishing is a business that many writers prefer to avoid, but for others it may be the only way to have the work printed and available to the public.

Do and Don’ts of the Interview Process No one likes job interviews. From the moment you schedule the interview you are under a microscope. Your potential employers waiting for you to make the move that make you stand out or eliminates you from being a candidate for the job. This necessary dance that just about everyone, has to go through can be mastered. Learn the key things to do to become a high-ranking candidate for a job. First of all, before you go to the interview be prepared. Having copies of your resume and pens are only half the battle. Where exactly is the office located? Do not leave the location or the interview site up to chance. The only way to know exactly where your interview is and how much travel time you should allow is to go there. Even if you are interviewing out of town, find out how long the drive is to the interview. Nothing disqualifies you, in most cases, faster than being late for your interview. Before you are sitting across from the interviewer, accumulate some knowledge about the company. Knowing about the position is not enough. Everyone that interviews will have read the advertisement for the position. You need to be armed with information about the company. Have they won any service awards? Are they ranked as one of the best companies in America to work for? Find out and impress the interviewer. Another way to impress the interviewer is to have intelligent, thoughtful questions to ask. Ask about productivity, benefits or training procedures. Show that you have done your homework and are truly extend about the position. Be attentive and bring the interviewer as much information as possible about yourself. If you have a portfolio or reference letters, be sure you take them to the interview. Also be prepared with complete work history and information as well as past residency information. Be ready to answer a few probing questions. Why do you want the job you have applied for? What makes this a good time for a job or career change? Have some intelligent answers for these questions. Interviews will know if you are nervous. No matter how badly you need the job, do not appear desperate. Show that you believe in yourself and are confident about your ability to do the job. Speak in terms of when you get the job opposed to it. While this is a bold move it is a way to reinforce the idea of you being chosen for the job. This is a trick for both you and the interviewer. No matter how true this may be, never tell the interviewer that you “really need a job”. If this is what you tell the interviewer they will think that you are willing to take any job. Also, never talk negatively about your current boss or co-workers. Give as objective view as possible if you are asked about your current job relationship. Inquire about the next interviewing steps. This will not only show the interviewer that you are interested in the position it will also give you some time to prepare if you are called for the next interviewing step. Be sure to keep a notebook in your car so you can jot down notes immediately after you leave the interview. This is the best way to keep track of important facts about the position. In a day or so, mail a thank you card to your interviewer. This could be the added interest they are waiting to see from you in order to eliminate the other candidates.

Turning your Eye to Government, Nonprofit or Small Business for you Next Job The type of business you work for can effect your job satisfaction. Your personality type may also work out better at certain types of businesses. Research different business types before going on your job search. Working for a small business or a non-profit definitely has its pros and cons. First of all, getting hired at a small business can be much easier than landing a position than at a corporation. Typically you will only have to go through one person to get the job. Usually the small business owner conducts the interview. This can be a good thing because the business owner may be willing to overlook a lack of experience or extenuating circumstances concerning your work history. Nonprofit jobs are often easier to get if you are passionate about the cause. The person that is doing the hiring is generally passionate about the cause that the nonprofit is working to assist. If they pick up on passion about the cause from you, typically you will get the job. However, that passion is necessary because they pay may not be very much. Working for a smaller company also opens up more opportunities for promotions. With fewer employees and contact with the owner, you may be able to move up in the company faster. You will be able to pick up on skills in less time than at large corporations, which often have many hoops for one to jump through before training for a new position. There may be a smaller window of time to pick up on new skills because of the limited amount of time that can be put towards training. Nonprofits may not have as many opportunities for promotions and job stability may be questionable. If the donations stop coming in or whoever funds the nonprofit decides not to fund it anymore, you could be out of a job. This is a very real concern with a nonprofit job. There are some drawbacks to working at smaller businesses. Sometimes, the staff at smaller businesses have been in place for years. New, younger employees may not be viewed favorably. This could affect working relationships with co-workers. Smaller companies also mean smaller paychecks. Independent businesses are not able to generate large paychecks. This could make staying at a small business undesirable. However, the personal interaction between you and your boss could be encouragement to stick it out with a small business. Or the opposite could be true. Government jobs can be beneficial to have for a number of reasons. First of all, government jobs offer good salaries and great benefits. You will have all government holidays off and you will be working in a position that is necessary to the maintenance of the government. That means that you probably won’t have to worry about being displaced. Although, remember that if the government runs into tough times, layoffs are possible. Government jobs are usually normal business hours but not always. There are some positions that will have hours that extend a little bit beyond regular business hours but for the most part, you will be able to enjoy your life by taking advantage of vacation time. Sick days will also be available at government jobs. Some of the drawbacks of government jobs are that you may have to deal with a large amount of on the job stress. You may be responsible for processing hundreds, maybe even thousands of cases and one mistake could be very tragic for an individual. Depending on what your position is, you may be instrumental in handling paper work from a huge amount of people.