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Networking Know-How: How to Get Through to the Busiest of People When you are job hunting, sometimes the most frustrating part is just getting your foot through the door to let the right people know that you are out there and available for work. Companies can be like members-only clubs; they tend to be a little distrustful of cold callers and most executives advise their assistants to run interference for them on the phone so they do not get stuck having a protracted conversation with someone they just aren’t interested in doing business with. The thing is that to get an interview, these people can be the very same people you need to talk to. How do you get these busy people to clear some time off in their busy schedule to speak to you? First things first – you have to get the right attitude. If you want busy people to make time to talk to you, you have to present yourself in a way that makes them feel like you are worth the time investment. The trick here is that you have to do this by phone, and often, you have to first convince an operator or personal assistant that your call is one worth putting through to the boss. Your phone etiquette and vocal confidence will be the key here. Consider you basic phone manners first. Instead of launching right into what you want, respond to the greeting of the person who answers the phone with a hello of your own. Animate your voice and always remember that simply saying “please” and “thank you” can go a long way. Be the kind of caller that you would want to talk to if your job was answering the phone all day. People will respond to your positive attitude with a positive attitude of their own. Next, consider your confidence level on the phone. Do you tend to get tongue-tied and stumble over your words? That kind of delivery from you will set all the warning bells ringing on the other end of the phone, and you will find the person with whom you wish to speak always “out of the office.” Instead, work on sounding like you are confident that it is a forgone conclusion that you will get to speak that busy person you want to talk to. Be confident that what you have to say is something that is worth hearing. It may help to write out a framework of what you will say and practice a few times so you sound relaxed and composed when you make that call. Once your attitude is right to make the call, you can then employ a few tricks of the trade for getting through to those busy people. Instead of giving away too much up front, start your call by asking if the person with whom you need to speak is in. If the answer is yes, then you can remove on potential “excuse” for not putting your call through. If your call can’t be taken at that time, skip the message. Let the PA or operator know that you will call back again. That way you have a legitimate reason to keep calling. Of course, you might have to keep calling and calling, and that assistant might start knowing the sound of your voice. If you keep speaking to the same person, it’s time to open up with some person details. Let them know your name, why you’re calling, and if someone referred you, who that person is. Developing that personal relationship can help you get your call through to the boss. Last but not least, don’t give up. Busy people are, well, busy, and not necessarily avoiding your call. Persistence pays off, so keep on calling until you get through.

What is copyright infringement What Is Copyright Infringement? The Layperson's Copyright Primer Copyright laws are constantly changing, and knowing exactly what copyright infringement is, whether you’re creating an eBook, publishing articles, using music as a backtrack to your podcast - or what have you - is essential to selling your online media. Although the laws change from one jurisdiction to another, knowing the basic rules of copyright infringement will ensure you’re following the proper rules of engagement when it comes to creating your works. Before you make any final decisions regarding the use of a work that has been copyrighted, please contact a copyright attorney to ensure you’re following the law – this will keep you from being sued or, even worse, punished in a court of law. What is Copyright Infringement? Copyright infringement, as defined by Wikipedia.org, states: “Copyright infringement (or copyright violation) is the unauthorized use of material that is protected by intellectual property rights law particularly the copyright in a manner that violates one of the original copyright owner's exclusive rights, such as the right to reproduce or perform the copyrighted work, or to make derivative works that build upon it. The slang term bootleg (derived from the use of the shank of a boot for the purposes of smuggling) is often used to describe illicitly copied material.” So, what is copyright infringement in plain English? It means that if you’re not allowed to use something, then don’t use it – plain and simple. It can be very simple to get permission to use a work – many times you’ll be able to use a ‘sample’ of music or excerpt of written work for a nominal fee, or small attribution. However, if you do not have the permission of the copyright holder – whether it’s an author or a publishing house – you can be sued for copyright infringement or worse. What is Copyright Infringement in America? In many jurisdictions, such as the United States of America, this act is known as a strict liability crime or tort (a tort is a civil wrong – not a criminal wrong). This means that the person who infringes the copyright - whether intentionally or not - will be responsible for the damage or loss. Also, the prosecutor (in criminal court) or plaintiff (in civil court) must only prove that the act of copying was committed by the defendant – they do not need to prove guilty intent. This means, even if you had no intention of committing copyright fraud or infringement, you can (and in present times, in many cases, WILL) be prosecuted, even if you used the material in good faith. What is Copyright Infringement in action? Many cases of copyright infringement are difficult to see to the layperson, because the violation is not limited to exact copying. In many cases, when something is inspired by another thing – such as in music, when the inspiration of one song is used to create an entirely different song – it’s difficult to see where the new product or ‘thing’ has crossed the line to something illegal. Some works aren’t even protected by copyright, such as compilation of facts that lack the creativity necessary to be covered by copyright, or works that are in the public domain because the copyright has expired. Knowing the difference is often very difficult to see, and because of this we’ve seen a number of copyright infringement cases in recent years, especially in tandem with the music industry. As you can see, copyright infringement is a very difficult, albeit necessary, act to define. However, if you make sure that you’re using works that are in the public domain, or have long since been out of copyright (think Beethoven or Frankenstein) you’ll be safe. Do you fair research, and if you have any questions contact a copyright lawyer and ask ‘what is copyright infringement’ to learn the most up-to-date information for your jurisdiction.

Web Hosting - Redundancy and Failover Among the more useful innovations in computing, actually invented decades ago, are the twin ideas of redundancy and failover. These fancy words name very common sense concepts. When one computer (or part) fails, switch to another. Doing that seamlessly and quickly versus slowly with disruption defines one difference between good hosting and bad. Network redundancy is the most widely used example. The Internet is just that, an inter-connected set of networks. Between and within networks are paths that make possible page requests, file transfers and data movement from one spot (called a 'node') to the next. If you have two or more paths between a user's computer and the server, one becoming unavailable is not much of a problem. Closing one street is not so bad, if you can drive down another just as easily. Of course, there's the catch: 'just as easily'. When one path fails, the total load (the amount of data requested and by how many within what time frame) doesn't change. Now the same number of 'cars' are using fewer 'roads'. That can lead to traffic jams. A very different, but related, phenomenon occurs when there suddenly become more 'cars', as happens in a massively widespread virus attack, for example. Then, a large number of useless and destructive programs are running around flooding the network. Making the situation worse, at a certain point, parts of the networks may shut down to prevent further spread, producing more 'cars' on now-fewer 'roads'. A related form of redundancy and failover can be carried out with servers, which are in essence the 'end-nodes' of a network path. Servers can fail because of a hard drive failure, motherboard overheating, memory malfunction, operating system bug, web server software overload or any of a hundred other causes. Whatever the cause, when two or more servers are configured so that another can take up the slack from one that's failed, that is redundancy. That is more difficult to achieve than network redundancy, but it is still very common. Not as common as it should be, since many times a failed server is just re-booted or replaced or repaired with another piece of hardware. But, more sophisticated web hosting companies will have such redundancy in place. And that's one lesson for anyone considering which web hosting company may offer superior service over another (similarly priced) company. Look at which company can offer competent assistance when things fail, as they always do sooner or later. One company may have a habit of simply re-booting. Others may have redundant disk arrays. Hardware containing multiple disk drives to which the server has access allows for one or more drives to fail without bringing the system down. The failed drive is replaced and no one but the administrator is even aware there was a problem. Still other companies may have still more sophisticated systems in place. Failover servers that take up the load of a crashed computer, without the end-user seeing anything are possible. In fact, in better installations, they're the norm. When they're in place, the user has at most only to refresh his or her browser and, bingo, everything is fine. The more a web site owner knows about redundancy and failover, the better he or she can understand why things go wrong, and what options are available when they do. That knowledge can lead to better choices for a better web site experience.