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Being Effective in Your Persuasive Writing (persuasive writing) The goal of persuasive writing is to have the ability to influence or change a persons mind with your words. You encounter these in your normal everyday life. Whether it is a politician trying to convince you to vote for them, a commercial for a company that wants you to buy there product, or from your children trying to explain the reason why they should be allowed to go to that concert, persuasion is all around. You may even use the power of persuasion on yourself, like deciding why or why not you should eat that last piece of pizza or if you really need to buy another white shirt even though it is a really good deal. Everyday you have to decide on whether one choice is better than another and why. To succeed in your persuasive writing venture you need to follow a few simple rules. You must have focus. Decide on what position you are trying to persuade. Are you for or against the topic your writing about? Choose a side and stick with it. Arguing both sides of the fence will be detrimental to your persuasion. There are three techniques that you will need to use to have convincing persuasive writing. Now you need to provide facts and evidence to support your writing. Statistics and examples are used to provide the reason people should choose you position and believe your writings. You can also include facts and evidence that demonstrate why the opposition is wrong. This should be eased into. Remember you are trying to persuade and convince them on why you position is better not offend or alienate them. This is called the logos technique of persuasion writing. Another persuasive writing technique is ethos. This is where you have to prove yourself to be a creditable person. To be able to make your readers believe that they should have confidence in what you are telling them. The best way to prove your credibility is to provide true and undisputable facts, be articulate, and explain why you are capable of proving this information to them. Pathos is the third technique you will use in your writing. This will appeal to the emotions of the readers. This can be the most important technique but also the most critical. It must be used with caution or you can just as easily turn the readers against you as you could bring them with you. Appealing to your readers emotions can be tricky. This must be done subtly To work this effectively you must have the ability to make the reader feel your emotions, the joy, the pain, the hurt whatever the case maybe. You need to pin point your target audience and write to appeal to them. What sounds interesting and persuasive to a teenager most likely will not work with a middle age woman. Whether you are targeting men or women will make a difference in you writings. Identify with your target audience. An example of this would be “only the cool kids will be wearing product XYZ” or “we know as a respectable home owner you will want to…..” By identifying with the intended audience it pulls them into what you are writing and how or why it pertains to them. Persuasive writings can be a challenge. You have to objective and opened minded to other positions of the topic at hand even though sometimes you don’t want too. Remembering you goal is just to persuade them why yours is better. This does not necessarily mean that the opposition is bad or wrong, just that yours is a superior choice.

Web Hosting - Domain Name Changes and How They Affect You New domain names are registered all the time, and ones previously registered expired. Sometimes that's the result of simple neglect. The owner of the name chose not to renew his or her ownership, so the name became available for someone else to use. In rare cases, a highly original mind managed to think of a new one. In the other common scenarios, someone chose to just let it go or sell it. When you choose to change your domain name, there are actually two separate steps involved: releasing the old name, and adopting the new one. But, just as the postal system can have difficulty forwarding your letters when you change your personal name, changing your domain name brings certain difficulties. One of the most prominent is the fact that any name change requires a change to thousands of DNS Servers around the globe. DNS (Domain Name System) is the set of software/hardware components that allows domain names to map to IP addresses. IP addresses are what are actually used 'under the covers' when one computer communicates with another. Note that there isn't always a 1:1 correspondence between a name and an IP address. One IP address can serve multiple domain names and one domain name can have multiple IP addresses. For the sake of simplicity, we'll stick to the common case here. DNS servers around the world maintain internal databases that match the name to an IP address. Not all servers have all pairs of names/addresses. A series of complex routines allows a request to be forwarded when the particular DNS server doesn't have a needed record. When you acquire a domain name that used to be associated with a given IP address, the odds of you acquiring the same IP address are extremely low. In the unlikely case, for example, that you acquired the domain name yahoo.com, you would almost certainly not get the IP address that was matched with it (unless you bought the Yahoo! company). So, as a result of the change, the name/IP address pair is no longer what it was. A similar circumstance exists when you retain your IP address, but want to change the domain name associated with it. In either case, the pairing has changed. The catch is this: when the change takes place, those DNS databases are not all updated instantaneously around the world. Even apart from the limited speed with which computers and networks operate, (and neglecting the human factor if/when the change is made manually to more than one server) the reason is something called caching. In order to communicate efficiently, DNS servers are designed to assume that changes will be relatively rare. Just as with the postal system, you don't move your address or change your name every minute. Since that's true, in general, the name/IP address pair is cached. A cache is a set of stored information that is reused so that fresh information doesn't have to be communicated with every request for a web page or data. A chain of DNS servers pass requests to the last known address. There is usually more than one system between your computer and the server you want to communicate with. Most of the time, that's your current name/address. When you change the name, that pair is no longer valid. In order to propagate the new name/address pair (so the terminology goes), that cache has to be refreshed. Something similar happens when you establish an entirely new name. That name is first associated with an IP address and that pair has to be communicated to DNS servers around the world in order for you to be able to reach any one of them at random. But DNS servers don't do that until they are requested to do so by your action of asking for information from a remote server. Because of that, but chiefly because of caching, it can take quite a while for the new pair to become known around the Internet. Caches can expire and get refreshed in a few minutes or a few hours. It varies. That time can be as short as an hour or less, if the path between your computer and the web server is very simple and only one DNS server needs to be updated. Or, it can take up to 48 hours or more. Though the 'official' range is often given by registrars as 24-48 hours, the average is closer to about six hours. But that's an average. The actual time in any given case can (and does) vary widely. In the meantime, a number of effects can occur. The most obvious is that, since the name/IP address pair can't be resolved properly, you don't reach the server you want. Your browser points to the old one (in the rare case it's still accessible by that name and address), or it simply reports there's no such name at that address. So, when registering a new name or buying an old one, you should establish the site, but not advertise it for at least a couple of days. Better to wait to get visitors than to turn them off by being 'not at home' when they call.

Web Hosting - Look Before You Leap Companies that offer Internet-connected servers that provide space and bandwidth for a domain, for one or more web sites, are called Web Hosts. Large companies have private networks that allow them to host domains on their own equipment and IP address range. But for the majority of those who want an Internet presence, a 'rented' web host is a necessity. There are a wide variety of hosting plans available. Some are free, others charge up to a $100 or more per month. Some provide nothing but a tiny amount of disk space and minimal network bandwidth. The web site owner is on his or her own for any thing else. Others offer a range of services, including server and email administration, backups, web site design assistance, troubleshooting and many others. In the world of web hosting, you may often find yourself sharing a server with anywhere from one to a thousand or more other web sites. That allows the web hosting company to keep equipment and staff expenses lower. Many web sites are simple and low-volume enough that the arrangement works fine. When you or one or more of the others grow, it may be helpful to consider a dedicated server. A dedicated server, as the name suggests, hosts only your domain. You can put one web site on it, or as many as you wish. You control the access. You may also, as an option, take over much of the server administration yourself. That may save you money on support costs, but cost you considerable time. If you don't have the expertise, you can end up costing yourself much more than you save. In order to carry out those administrative functions yourself, even if you hire help, it's desirable to have some technical knowledge under your belt. Some of that knowledge will be useful, even for day-to-day tasks apart from dealing with emergencies. FTP, email administration, backup methods and other technical areas are among the more common areas you'll need to be at least somewhat familiar with. When your web site grows to a certain size and level of complexity, you'll begin to find it worthwhile to look at implementing a database. But that brings with it a still higher level of ability, both technical and logistical or creative. Implementing a database can be relatively simple. Designing one that provides what you want, with decent performance and maintenance that doesn't become a nightmare, will take some careful thought. Not everyone has the temperament for that type of work, especially those who prefer graphical design, content creation or development, and the many other web site tasks that are part of every implementation. There are other, more low level administrative matters. Managing disk space, maintaining domain names, dealing with registration and changes, and a number of other 'utilitarian' tasks are also not everyone's cup of tea. Some understanding of how DNS works, as well as the design of the Internet itself, are helpful. That provides a good context for understanding the role of some of those tasks. When you begin to seek out a web host to implement a web site, consider all these factors and look in the mirror. What kind of web hosting you should pursue is determined by a combination of who you are and what's being offered. Look before you leap.