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Making Effective Web Publishing Content (web publishing content) Web publishing content is important for a successful website. The content of a web site can often make or break that site, and it is important to make the site as attractive as possible, without over doing it. The content of a web site must be updated on a regular basis to keep web surfers coming back. Updated web content not only keep surfers coming back, but is also indexed more frequently by search engines. Fresh material is one of the key aspects of successful web publishing content and may generate fresh faces to a web site. One way to update the content of a web site is to update the existing web pages. Providing new content could include updating the conditions of a service, adding a new product or service, or creating a turnkey solution that will save the customer’s money or time. The web content should reflect the most recent information about a business. It is simple to provide changes to the web content, but many web sites provide updates without providing a notice. So, it is indicative to provide a notice of change each time web publishing content is changed. The announcements should be displayed prominently on the web site so that all surfers are able to see. It is also important to write articles for the web site. Articles can be seen as a valuable source for a web site’s success. The articles can be used to educate visitors on the web site and the business, while showcasing the owner’s expertise. Articles can be posted on the web site or used in a newsletter and submitted to other newsletters and web sites for syndication. This web publishing content can be used by other web site owners, which will provide leverage to the articles while generating publicity for the author and the author’s web site, while exposing them to new audiences. Writing an article seems simple enough, but there are many web site owners who are unable to find topics to write on. However, topics may be more evident than most web content writers may think. Topics for articles can be found in the news, in conversations with clients and colleagues, in networking events that are attended, and even in speeches. Blogging is also an excellent way to expand your list of web publishing content. Most web site owners can benefit from learning to blog, learning to start a blog, learning how to gain readers, and learning to make money from blogs. Blogging is becoming one of the most popular tools for showing new content on a web site. A web log can be used to answer web site visitors’ questions, inform users about new services and products, and to keep them up-to-date on industry news. Blogs are a great resource for sharing opinions and displaying expertise. The blog can be used to help an owner connect with their web site visitors while generating new web site content. Updating web publishing content on a regular basis is vital to the success of a web site and very important for many web site owners. Articles, newsletter, and blogging should be a part of a regular business schedule, and will work perfectly in keeping a web site owner connected to their visitors. The quality of the web content on a web site can make it more attractive to users or can make it very unattractive to users. Owners should use their expertise to provide writing that is interesting and necessary. Visitors will appreciate the extra effort and owners will get the rewards of maintaining good web content for their users.

How to Succeed as a Writer in the World of Freelancing (freelancing) Many may view freelancing as a writer as an acquired taste. There are many things about freelance writing that may be deemed as undesirable for many writers, including the common low pay and high demands. However, most writers would consider the freelance writing field, and many enjoy the freedom of freelancing. Being a freelance writer involves writing as well as the marketing of oneself and one’s work. For freelancers, it is important to give careful attention to the business details of the writing world, such as quarterly taxes, and staying ahead of the changing trends of publishing. Freelance writers also have the job of writing according to the editor or publisher’s rules while staying true to their own style. Being a freelance writer may seem ideal to some writers, but in the world of freelance there is stiff competition and most writers receive a hundred rejections before receiving one letter accepting their work. Many freelancers don’t consider being a freelance writer as an easy job, but there are some steps that can help turn any person succeed as a freelance writer. First, it is important that the freelance writer is honest about the quality of their writing and the depth of their writing skills, as well as their knowledge of freelancing. Editors will not spend time with submissions that have many grammatical or spelling mistakes, so it is important to know your own limits, learn your weakness, and use your strengths when writing on a freelance basis. There are many freelance writers who consider themselves professionals, but who don’t have the proper training or degree in any field of writing. So, the next step to being a successful freelance writer is to take a writing course or attend a workshop. Learning techniques from an instructor can be very helpful to a freelance career, and may inspire some writers to move higher on the career ladder. Writers may benefit from receiving comments on the quality of their work from instructors and peers, and may benefit from the pressure of writing well on deadlines. Freelancing requires a certain amount of promotion of oneself, and writers must learn how to write query letters to editors well. For freelance writers, a query letter briefly proposes their idea for an article, gives their qualifications as a writer, and makes the editor believe that the idea is better than every other idea out there. Next, the freelance writer should use web sites for writers to improve their writing skills and to find freelance job opportunities. Many writing web sites have features that are very helpful to writers, and some even offer advice and lessons on how to become a freelance writer and how to maintain a freelancing career. Freelance writers may find it difficult to begin their career, but a simple starting point is the local newspaper or local magazines. It is usually best for a writer to contact the local paper or magazine and ask to submit an article “on spec,” which means the editor may choose not to pay for the article but will be willing to read it. Typically this method works as a good introduction into the freelance process and world, and helps the writer learn the proper techniques for presenting work. Freelance writers should also work on many small points to improve their career, such as professional presentation. It is advisable for a writer to create a portfolio of clips that prove that they have experience as a writer. This may be difficult for inexperienced writers, but they can begin to build their portfolio by volunteering to write for community publications. Online communities also offer writers the opportunity to write and create material for their portfolio. Freelancing may not be desirable for all writers, but for many it is passion, and some believe the writing world cannot survive without freelancers.

Web Hosting - Redundancy and Failover Among the more useful innovations in computing, actually invented decades ago, are the twin ideas of redundancy and failover. These fancy words name very common sense concepts. When one computer (or part) fails, switch to another. Doing that seamlessly and quickly versus slowly with disruption defines one difference between good hosting and bad. Network redundancy is the most widely used example. The Internet is just that, an inter-connected set of networks. Between and within networks are paths that make possible page requests, file transfers and data movement from one spot (called a 'node') to the next. If you have two or more paths between a user's computer and the server, one becoming unavailable is not much of a problem. Closing one street is not so bad, if you can drive down another just as easily. Of course, there's the catch: 'just as easily'. When one path fails, the total load (the amount of data requested and by how many within what time frame) doesn't change. Now the same number of 'cars' are using fewer 'roads'. That can lead to traffic jams. A very different, but related, phenomenon occurs when there suddenly become more 'cars', as happens in a massively widespread virus attack, for example. Then, a large number of useless and destructive programs are running around flooding the network. Making the situation worse, at a certain point, parts of the networks may shut down to prevent further spread, producing more 'cars' on now-fewer 'roads'. A related form of redundancy and failover can be carried out with servers, which are in essence the 'end-nodes' of a network path. Servers can fail because of a hard drive failure, motherboard overheating, memory malfunction, operating system bug, web server software overload or any of a hundred other causes. Whatever the cause, when two or more servers are configured so that another can take up the slack from one that's failed, that is redundancy. That is more difficult to achieve than network redundancy, but it is still very common. Not as common as it should be, since many times a failed server is just re-booted or replaced or repaired with another piece of hardware. But, more sophisticated web hosting companies will have such redundancy in place. And that's one lesson for anyone considering which web hosting company may offer superior service over another (similarly priced) company. Look at which company can offer competent assistance when things fail, as they always do sooner or later. One company may have a habit of simply re-booting. Others may have redundant disk arrays. Hardware containing multiple disk drives to which the server has access allows for one or more drives to fail without bringing the system down. The failed drive is replaced and no one but the administrator is even aware there was a problem. Still other companies may have still more sophisticated systems in place. Failover servers that take up the load of a crashed computer, without the end-user seeing anything are possible. In fact, in better installations, they're the norm. When they're in place, the user has at most only to refresh his or her browser and, bingo, everything is fine. The more a web site owner knows about redundancy and failover, the better he or she can understand why things go wrong, and what options are available when they do. That knowledge can lead to better choices for a better web site experience.