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The Business of Self-Publishing (self publishing) Self-publishing has become a common practice for many writers. Writers’ reasons for self-publishing are varied, but it is commonly known that many writers want the accolades of having published work, no matter who publishes it. The freedom and business aspects of publishing work independently are desirable to many writers. A self-published writer is one who is in control of every aspect of their published work. The term self-publishing is defined as the publishing of books and other media by the authors of those works, instead of being established by third-party publishers. The advancement of technology has caused an increase in the self-publishers world, but it still only represents a small percentage of the publishing industry in terms of sales. The proliferation of media channels and web logging has contributed to the increase in self-publishers. The business of publishing books and other media independently is one that is unique and different from any other business. The most distinguishing characteristic of self-publishing is the absence of a traditional publisher. The author of the content takes on the role of the traditional publisher. The author is given editorial control of the content, arranging for printing, marketing the material, and distributing the material to consumers and retailers. The published books may be printed on demand with no inventory, which places a large amount of financial risk for the venue on the author’s shoulders. Many self-published authors end up subsidizing their work rather than making money from it. Digital printing technology has made it possible for the self-publishing concept to become mainstream in digital photo book printing. Self-publishers are able to get individually printed photo books from firms like Apple’s iPhoto, FotoInsight, Snapfish, and Printing-1. The motives for publishing work independently are varied, and there are numerous reasons for choosing to self-publish. One common reason is that the work of the author is not of interest to the commercial publisher, and otherwise not marketable. Some other common reasons for self publishing include an author’s preference to retain complete editorial control over content. Many writers are unwilling to compromise when it comes to the editing of their work, and some prefer to have their work presented “as is.” Writers may also be denied publication because they are unknown and don’t have a substantial resume. Self-publishing may also be an alternative for writers who have written material on a popular topic but that is only of interest in a small geographic area. Topics that address an obscure topic in which few people are interested may also be denied publication by commercial publishers. Writers of controversial works may also choose to self-publish, as many traditional publishers refuse to work with controversial writings. There are also some authors choose self-publishing because they want a larger percentage return from retail sales. Whatever the reason for self-publishing, authors should know that there is extensive work required in publishing a book alone. Publishing alone involves a long list of tasks, which include prepublication and publication. Prepublication includes editing or obtaining editing for the manuscript, proofreading, establishing yourself as a legal retail business, and obtaining an ISBN “Cataloging in Publication” number. The publication process involves formatting the manuscript, providing front matter and back matter, and providing cover art for the front and back covers and the spine of the book. Self-publishers must also obtain printing quotes, determine how the manuscript will be delivered to the printer, and pay for printing and delivery of finished books. Self-publishing is a business that many writers prefer to avoid, but for others it may be the only way to have the work printed and available to the public.

Bring These Important Tips to the Table in a Telecommuting Argument Are you tired of the sound of the alarm clock every morning? Are you equally tired of trying to figure out what to wear every day (ladies) and fighting the rush hour traffic to get to the office in time? How about spending almost your entire paycheck on gas to put in your car to get you to work? There is a way around all of this of course – telecommuting. When you telecommute to work, you can catch a little bit of extra shut eye and head to work in your pajamas, without even getting in the shower. But aside from the convenience factor, there can be a lot of other good reasons why telecommuting makes sense. If you can put together a convincing enough argument for your employer, you may find yourself going to work in your bedroom slippers before you know it. The first thing you have to keep in mind about your telecommuting argument is that you have to make sure you have plenty of evidence that telecommuting will be beneficial to your employer, not just you. Sure, you would love to be able to see the kids off to school in the morning and take your coffee break in front of your favorite soap operas, but your boss doesn’t care about all of that. Though you don’t have to hide the fact that telecommuting will obviously have its privileges for you from your boss, remember to include plenty of ammunition for benefits to the company as well. What can you bring to the table in terms of telecommuting advantages for your boss? Point your boss to a growing amount of research on the internet that shows that big companies have seen big increases in productivity when they started letting people telecommute and work from the comfort of their homes. Everyone knows that a rested and stress free employee is a productive one, and offices can be filled with more distractions than your home (gossiping employees, phones always ringing). Some companies have seen increases in productivity of over 50%, something that is sure to get your boss’s attention. You can also point out to your boss that absenteeism takes a nosedive when people telecommute. No need to take a fake sick day to get out of going to office when you work from home, and even when people are under the weather, when the office is in the next room, they still tend to get a few things done on a day that would have been a total write off otherwise. Another selling point for your boss may be that everyone else is already doing it. More than half of the companies in the US have employees that telecommute, with great results. Your boss won’t want to let the company fall behind – and your boss will know that offering what other companies have is important for employee retention. Make sure your boss knows that what you are asking for is not out of the ordinary in any way. Beyond the selling points for your boss, you can be specific about a few benefits to you. Bosses know that gas is major issue for employees – telecommuting is a way they can let you cut back on that big expense, without feeling under pressure to respond with wage hikes. If you have customers that live near your house, let your boss know it will be easier to meet them face-to-face if you work from home. Last but not least, let your boss know that you believe you can deliver more to the company from the comfort of your home - more work for the same pay is always music to an employer’s ears.

Reinventing Yourself Can Make a Difference in Landing a Better Job Are you stuck in a dead end job that isn’t getting you any closer to your goals? Did you wake up one morning to find yourself knee deep in a career you never wanted and one that is not making you happy? Many people feel this way – it can be easy to “fall into” a career that you think is temporary and then get so caught up in the day to day aspects of the job that never quite get out of it. If you find yourself in this kind of rut, the good news is that it is never too late to make a fresh start. No matter what your age is or what stage in your career you are at, you can always reinvent yourself to get closer to that perfect job. All you have to do is work up the courage to make the jump. The first step in giving yourself a career makeover is identifying exactly what you want to do. While it may be true that there is always time to reinvent yourself and start over, if you have to go through the process too many times, you are only wasting valuable time that could have been spent doing what you love. Don’t fall into yet another career that isn’t all that is it cracked up to be. Think about the things that you wanted to do when you first entered the working world. What was your dream job then? What career field was your passion? Is it still what you want to be doing today? Discover your dream, and then start building your goals around it. Once you know what you want to do, the time comes to start researching it. How do most people get started in the field? Will you need to start your own business, or are there companies out there already doing what you want to do? What kinds of entry level positions are available? Will you be able to do this in your town, or would moving to another city mean more opportunities for you? Before you make the leap, research your job options carefully. You may need to plan financially for the step you are about to take, so do your homework up front. Talking to other people in the field you want to enter is a great way to get actionable advice from people who have been there. When you know what kind of experience you will need to get started in the field of your dreams, think about the experience you have had in the past, and what you have done that matches up. This can mean either work related experience or things you have done as a hobby or class you have taken in school. Be creative here – you may have experience you don’t even realize you have. For instance, if you want to open a bakery, and you are always in charge of the bake sale at your child’s school, this counts as experience. Comb through your history and pick out all of the things you have done that will give you a leg up in your new career. Last but not least, you have start creating a new image to present to the working world. Start over with a brand new resume, this time highlighting the experience you have this is relevant to your new career goals. Work on a great cover letter that explains your passion and why you want to switch fields. If you are starting your own business, work on building a website and creating a brand you can be proud of. The sooner you start living your new career, the sooner your dream job will fall into place.