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Being Effective in Your Persuasive Writing (persuasive writing) The goal of persuasive writing is to have the ability to influence or change a persons mind with your words. You encounter these in your normal everyday life. Whether it is a politician trying to convince you to vote for them, a commercial for a company that wants you to buy there product, or from your children trying to explain the reason why they should be allowed to go to that concert, persuasion is all around. You may even use the power of persuasion on yourself, like deciding why or why not you should eat that last piece of pizza or if you really need to buy another white shirt even though it is a really good deal. Everyday you have to decide on whether one choice is better than another and why. To succeed in your persuasive writing venture you need to follow a few simple rules. You must have focus. Decide on what position you are trying to persuade. Are you for or against the topic your writing about? Choose a side and stick with it. Arguing both sides of the fence will be detrimental to your persuasion. There are three techniques that you will need to use to have convincing persuasive writing. Now you need to provide facts and evidence to support your writing. Statistics and examples are used to provide the reason people should choose you position and believe your writings. You can also include facts and evidence that demonstrate why the opposition is wrong. This should be eased into. Remember you are trying to persuade and convince them on why you position is better not offend or alienate them. This is called the logos technique of persuasion writing. Another persuasive writing technique is ethos. This is where you have to prove yourself to be a creditable person. To be able to make your readers believe that they should have confidence in what you are telling them. The best way to prove your credibility is to provide true and undisputable facts, be articulate, and explain why you are capable of proving this information to them. Pathos is the third technique you will use in your writing. This will appeal to the emotions of the readers. This can be the most important technique but also the most critical. It must be used with caution or you can just as easily turn the readers against you as you could bring them with you. Appealing to your readers emotions can be tricky. This must be done subtly To work this effectively you must have the ability to make the reader feel your emotions, the joy, the pain, the hurt whatever the case maybe. You need to pin point your target audience and write to appeal to them. What sounds interesting and persuasive to a teenager most likely will not work with a middle age woman. Whether you are targeting men or women will make a difference in you writings. Identify with your target audience. An example of this would be “only the cool kids will be wearing product XYZ” or “we know as a respectable home owner you will want to…..” By identifying with the intended audience it pulls them into what you are writing and how or why it pertains to them. Persuasive writings can be a challenge. You have to objective and opened minded to other positions of the topic at hand even though sometimes you don’t want too. Remembering you goal is just to persuade them why yours is better. This does not necessarily mean that the opposition is bad or wrong, just that yours is a superior choice.

A Top Notch Cover Letter Can Get your Foot in the Door If you have ever looked for a job, then you know that it is tough out there. Competition is always fierce, especially for those “dream job” type of positions – great company, great benefits, and great pay. If you want your resume to rise to the top of the pile in the Human Resources department and you want to get that call for an interview, then you need something to make your resume stand out from the rest. The best way to draw attention to everything you have to offer is to have a cover letter that jumps right off the page and grabs the attention of the reader. The cover letter is your first chance to make an impression, so make sure your cover letter makes you the one potential hire that is definitely going to be getting a call. Before you can get into the content of your cover letter, you have to cover your basics. You should never, ever have a “form” cover letter that you use with every resume you send. Tailor your cover letter specifically to each individual employer, mentioning their company and the position for which you want to be considered. Address the letter to the correct person – if you’re not sure who will be doing the hiring, call the company and ask. Don’t assume you can address your letter to the HR department and have that be close enough. Taking the time to write a personal cover letter to each company lets your potential employer know you pay attention to detail right off the bat. Of course, you should also make sure that your cover letter is grammatically correct and free of typos. A sloppy cover letter is a one way ticket to the trash can for your resume. Once you have your basics in order, you can turn your attention to what you are actually going to write in the cover letter. Your cover letter is your sales pitch to the company; you need to let them know why they should bet on your when they hire for the position. One great way to sell yourself is to show off how much you already know about the company. Let them know why you want to work there by specifically mentioning projects the company has been involved in that you admire or talking about the position of the company within the field. As you show off how much you know about the company, draw attention to the ways you can actively help the company grow and succeed by drawing parallels between your experience and their work. After you have shown that you have done your homework and know about the company, go into some detail about the unique aspects of your work history. Draw attention to any special achievements or awards and any educational background you have that makes you a good candidate for the job. Remember, your resume will be attached to the cover letter, so you don’t have to go into great detail. Just pick out the highlights that will make the reader want to turn the page and delve into your resume. How you close your cover letter makes as much difference has how you open it. State again exactly what job you want to be considered for, and suggest that you come in for an interview. You can also suggest a few dates and time for an interview to show that you are eager to move on to the next step. You should also give a time and date that you will call to follow up on your resume. A pleasant closing and your signature seal the deal on your winning cover letter.

Short Trips: Articles are Great Ways to Enter the Writing Market (writing articles) Not everyone who loves to write is destined to become a writer. Most people define a writer as a person who makes a living from their writing. Writers are committed to a career of difficulty and very hard work. Not that every other job doesn’t include work, but writers make up a group of individuals who are less recognized for their contributions. Certainly there are famous writers who are appreciated for their efforts, but they do not represent the majority of those who take up a pen for their livelihood. If you love to write, but you’re not sure about taking the leap into becoming a writer, there may be a perfect option for you to use your skills. Writing articles is a writing job that can be taken up to whatever degree you would like to do so. Types of Articles to Write Because articles are such short pieces, each one can only cover the smallest piece of information that the world contains. Depth and length are limited by each other and so writing articles allows you to focus on just about anything you’d like. If the articles cannot cover the scope of material that you’d like to cover, you can write more. Articles come in all kinds of packages. They are written for magazines. A magazine will always have a general topic that it strives to cover. Within the broad topic though, there are thousands of possibilities for the creation of articles. Newspapers are more directed towards current events rather than interesting tidbits or random information, but they also must buy articles in order to be printed each and every day. There is also the possibility of writing articles for the internet. In that genre, the topics expand exponentially as time goes on. The opportunities are out there, so how do you start writing articles? Getting Hired for the Work To get hired to write articles you mostly need the ability to market your writing skills. There are many, many good writers in the world. To get hired to write, you must be better than good. You must be able to use your words to describe, explain and convince. You must let an editor know why you are the right writer for a particular job. If you can write effectively enough in your resume and cover letter, an editor will know immediately that you have the skills and abilities to write equally convincing and interesting articles. If you are interested in continuing in the process of writing articles, you must know how to construct great content into a great finished product. Writing Great Articles If you can allow your curiosity to drive you, you will never run out of the ability to create great articles. The first rule in writing articles is to be ever ready to learn something new. You never know when you’ll need that piece of information to back up your writing. The idea for writing articles is only half of the battle though. You also have to actually do the engaging writing. This is where you pull out all of your literary tools. Write with enthusiasm so that your reader will be enthusiastic. Write with variety and slight complexity so that your reader will not be bored. Add a little bit of suspense as you are writing articles so that every reader will keep going until the end. Writing articles can be a career, but it doesn’t have to be. The beautiful thing about article writing is the short term nature of each project. You will move from one topic to the next as you continue to learn and expand your writing abilities. Writing articles can take you from your front yard to across the world in as short of trip as you need it to be. If you are considering the possibilities available to you in a writing job, investigate the possibilities of article writing. If you are a writer, you’ll love the work.