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Being Effective in Your Persuasive Writing (persuasive writing) The goal of persuasive writing is to have the ability to influence or change a persons mind with your words. You encounter these in your normal everyday life. Whether it is a politician trying to convince you to vote for them, a commercial for a company that wants you to buy there product, or from your children trying to explain the reason why they should be allowed to go to that concert, persuasion is all around. You may even use the power of persuasion on yourself, like deciding why or why not you should eat that last piece of pizza or if you really need to buy another white shirt even though it is a really good deal. Everyday you have to decide on whether one choice is better than another and why. To succeed in your persuasive writing venture you need to follow a few simple rules. You must have focus. Decide on what position you are trying to persuade. Are you for or against the topic your writing about? Choose a side and stick with it. Arguing both sides of the fence will be detrimental to your persuasion. There are three techniques that you will need to use to have convincing persuasive writing. Now you need to provide facts and evidence to support your writing. Statistics and examples are used to provide the reason people should choose you position and believe your writings. You can also include facts and evidence that demonstrate why the opposition is wrong. This should be eased into. Remember you are trying to persuade and convince them on why you position is better not offend or alienate them. This is called the logos technique of persuasion writing. Another persuasive writing technique is ethos. This is where you have to prove yourself to be a creditable person. To be able to make your readers believe that they should have confidence in what you are telling them. The best way to prove your credibility is to provide true and undisputable facts, be articulate, and explain why you are capable of proving this information to them. Pathos is the third technique you will use in your writing. This will appeal to the emotions of the readers. This can be the most important technique but also the most critical. It must be used with caution or you can just as easily turn the readers against you as you could bring them with you. Appealing to your readers emotions can be tricky. This must be done subtly To work this effectively you must have the ability to make the reader feel your emotions, the joy, the pain, the hurt whatever the case maybe. You need to pin point your target audience and write to appeal to them. What sounds interesting and persuasive to a teenager most likely will not work with a middle age woman. Whether you are targeting men or women will make a difference in you writings. Identify with your target audience. An example of this would be “only the cool kids will be wearing product XYZ” or “we know as a respectable home owner you will want to…..” By identifying with the intended audience it pulls them into what you are writing and how or why it pertains to them. Persuasive writings can be a challenge. You have to objective and opened minded to other positions of the topic at hand even though sometimes you don’t want too. Remembering you goal is just to persuade them why yours is better. This does not necessarily mean that the opposition is bad or wrong, just that yours is a superior choice.

US copyright law U.S. Copyright Law Covers Artistic Expression and Creative and Intellectual Works The US Copyright Law grants rights to individuals for the works they create. The US Copyright Act of 1790 has changed over the years. The current basis of US copyright law is based on the Copyright Act of 1976. US copyright law is relatively automatic. Once someone has an idea and produces it in tangible form, the creator is the copyright holder and has the authority to enforce his exclusivity to it. In other words, the person is the owner of the creation. It is not necessary that a person register their work. However, it is recommended and it can serve as evidence if someone ever violates a copyright. It is interesting to note that when an employer hires an employee to produce a work that the copyright is given to the employer. Violations of US Copyright Law are generally enforced in a civil court setting. However, there could also be criminal sanctions brought against someone who violates US copyright law. Someone that is in serious violation of US Copyright Law such as counterfeiting can find themselves on the inside of prison looking out. People need to understand that the copyright symbol is not a requirement. Someone may have a copyright, yet their work may not have a copyright notice or symbol. US Copyright Law covers a wide range of things that are derived from artistic expression, intellectual or creative work. This includes things such as literary works, music, drawings, photographs, software, movies, choreographic works such as ballets and plays, poems, paintings and more. The law covers the form of expression, not the concept, facts or the actual idea of the work. This means that someone can use another person’s idea or concept and produce their own take on it. However, copying another person’s work is a violation. It should be noted that some things may not be copyrighted but they may be protected by a patent or trademark. Individuals who have a copyright on a particular piece of work can do with it what they will. They may choose to copy it and sell it. They may display their work or perform it in public and charge admission, or they can assign or sell the work to someone else. Individuals who have a copyright can also choose to do nothing with their work, if that is their desire. However, if someone comes along and takes the work and tries to use it in some way, that person is still in violation of the owner’s copyright. Copyrights cover published and unpublished work. Anyone who is in the creative arts arena should be very careful that they do not violate US Copyright Law. For that matter, anyone who is a fan of the creative arts should make sure they are not in violation of a copyright. Simple things like uploading, downloading and sharing music or movie files can result in serious charges and fines being brought against them. With the popularity of the Internet and file sharing software there many copyrights are currently being violated. Copyright owners are starting to take a stand against them and are hunting down the perpetrators. Be careful that you are not overstepping your boundaries and violating someone’s copyright law.

Bring These Important Tips to the Table in a Telecommuting Argument Are you tired of the sound of the alarm clock every morning? Are you equally tired of trying to figure out what to wear every day (ladies) and fighting the rush hour traffic to get to the office in time? How about spending almost your entire paycheck on gas to put in your car to get you to work? There is a way around all of this of course – telecommuting. When you telecommute to work, you can catch a little bit of extra shut eye and head to work in your pajamas, without even getting in the shower. But aside from the convenience factor, there can be a lot of other good reasons why telecommuting makes sense. If you can put together a convincing enough argument for your employer, you may find yourself going to work in your bedroom slippers before you know it. The first thing you have to keep in mind about your telecommuting argument is that you have to make sure you have plenty of evidence that telecommuting will be beneficial to your employer, not just you. Sure, you would love to be able to see the kids off to school in the morning and take your coffee break in front of your favorite soap operas, but your boss doesn’t care about all of that. Though you don’t have to hide the fact that telecommuting will obviously have its privileges for you from your boss, remember to include plenty of ammunition for benefits to the company as well. What can you bring to the table in terms of telecommuting advantages for your boss? Point your boss to a growing amount of research on the internet that shows that big companies have seen big increases in productivity when they started letting people telecommute and work from the comfort of their homes. Everyone knows that a rested and stress free employee is a productive one, and offices can be filled with more distractions than your home (gossiping employees, phones always ringing). Some companies have seen increases in productivity of over 50%, something that is sure to get your boss’s attention. You can also point out to your boss that absenteeism takes a nosedive when people telecommute. No need to take a fake sick day to get out of going to office when you work from home, and even when people are under the weather, when the office is in the next room, they still tend to get a few things done on a day that would have been a total write off otherwise. Another selling point for your boss may be that everyone else is already doing it. More than half of the companies in the US have employees that telecommute, with great results. Your boss won’t want to let the company fall behind – and your boss will know that offering what other companies have is important for employee retention. Make sure your boss knows that what you are asking for is not out of the ordinary in any way. Beyond the selling points for your boss, you can be specific about a few benefits to you. Bosses know that gas is major issue for employees – telecommuting is a way they can let you cut back on that big expense, without feeling under pressure to respond with wage hikes. If you have customers that live near your house, let your boss know it will be easier to meet them face-to-face if you work from home. Last but not least, let your boss know that you believe you can deliver more to the company from the comfort of your home - more work for the same pay is always music to an employer’s ears.