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Being Effective in Your Persuasive Writing (persuasive writing) The goal of persuasive writing is to have the ability to influence or change a persons mind with your words. You encounter these in your normal everyday life. Whether it is a politician trying to convince you to vote for them, a commercial for a company that wants you to buy there product, or from your children trying to explain the reason why they should be allowed to go to that concert, persuasion is all around. You may even use the power of persuasion on yourself, like deciding why or why not you should eat that last piece of pizza or if you really need to buy another white shirt even though it is a really good deal. Everyday you have to decide on whether one choice is better than another and why. To succeed in your persuasive writing venture you need to follow a few simple rules. You must have focus. Decide on what position you are trying to persuade. Are you for or against the topic your writing about? Choose a side and stick with it. Arguing both sides of the fence will be detrimental to your persuasion. There are three techniques that you will need to use to have convincing persuasive writing. Now you need to provide facts and evidence to support your writing. Statistics and examples are used to provide the reason people should choose you position and believe your writings. You can also include facts and evidence that demonstrate why the opposition is wrong. This should be eased into. Remember you are trying to persuade and convince them on why you position is better not offend or alienate them. This is called the logos technique of persuasion writing. Another persuasive writing technique is ethos. This is where you have to prove yourself to be a creditable person. To be able to make your readers believe that they should have confidence in what you are telling them. The best way to prove your credibility is to provide true and undisputable facts, be articulate, and explain why you are capable of proving this information to them. Pathos is the third technique you will use in your writing. This will appeal to the emotions of the readers. This can be the most important technique but also the most critical. It must be used with caution or you can just as easily turn the readers against you as you could bring them with you. Appealing to your readers emotions can be tricky. This must be done subtly To work this effectively you must have the ability to make the reader feel your emotions, the joy, the pain, the hurt whatever the case maybe. You need to pin point your target audience and write to appeal to them. What sounds interesting and persuasive to a teenager most likely will not work with a middle age woman. Whether you are targeting men or women will make a difference in you writings. Identify with your target audience. An example of this would be “only the cool kids will be wearing product XYZ” or “we know as a respectable home owner you will want to…..” By identifying with the intended audience it pulls them into what you are writing and how or why it pertains to them. Persuasive writings can be a challenge. You have to objective and opened minded to other positions of the topic at hand even though sometimes you don’t want too. Remembering you goal is just to persuade them why yours is better. This does not necessarily mean that the opposition is bad or wrong, just that yours is a superior choice.

Do and Don’ts of the Interview Process No one likes job interviews. From the moment you schedule the interview you are under a microscope. Your potential employers waiting for you to make the move that make you stand out or eliminates you from being a candidate for the job. This necessary dance that just about everyone, has to go through can be mastered. Learn the key things to do to become a high-ranking candidate for a job. First of all, before you go to the interview be prepared. Having copies of your resume and pens are only half the battle. Where exactly is the office located? Do not leave the location or the interview site up to chance. The only way to know exactly where your interview is and how much travel time you should allow is to go there. Even if you are interviewing out of town, find out how long the drive is to the interview. Nothing disqualifies you, in most cases, faster than being late for your interview. Before you are sitting across from the interviewer, accumulate some knowledge about the company. Knowing about the position is not enough. Everyone that interviews will have read the advertisement for the position. You need to be armed with information about the company. Have they won any service awards? Are they ranked as one of the best companies in America to work for? Find out and impress the interviewer. Another way to impress the interviewer is to have intelligent, thoughtful questions to ask. Ask about productivity, benefits or training procedures. Show that you have done your homework and are truly extend about the position. Be attentive and bring the interviewer as much information as possible about yourself. If you have a portfolio or reference letters, be sure you take them to the interview. Also be prepared with complete work history and information as well as past residency information. Be ready to answer a few probing questions. Why do you want the job you have applied for? What makes this a good time for a job or career change? Have some intelligent answers for these questions. Interviews will know if you are nervous. No matter how badly you need the job, do not appear desperate. Show that you believe in yourself and are confident about your ability to do the job. Speak in terms of when you get the job opposed to it. While this is a bold move it is a way to reinforce the idea of you being chosen for the job. This is a trick for both you and the interviewer. No matter how true this may be, never tell the interviewer that you “really need a job”. If this is what you tell the interviewer they will think that you are willing to take any job. Also, never talk negatively about your current boss or co-workers. Give as objective view as possible if you are asked about your current job relationship. Inquire about the next interviewing steps. This will not only show the interviewer that you are interested in the position it will also give you some time to prepare if you are called for the next interviewing step. Be sure to keep a notebook in your car so you can jot down notes immediately after you leave the interview. This is the best way to keep track of important facts about the position. In a day or so, mail a thank you card to your interviewer. This could be the added interest they are waiting to see from you in order to eliminate the other candidates.

How to Work the Internet to your Advantage in a Job Search Are you on the hunt for the perfect job? If you need a new job and you are spending every day running out and buying a paper and flipping through the classified ads, you are way out of date. The newest way to find a job is to use the Internet in your job search. After all, nearly everything else people do these days is done online, so why not looking for your next job. The best part is that the Internet is much better than the classified ads in your local paper when it comes to finding a job you love. When you search for a job online, you have a world of employment opportunities right at your fingertips. There are many ways you start your search for jobs online. There are several websites that are dedicated just to job hunting. On these kinds of sites, you can search through a database of literally thousands and thousands of jobs until you find some that appeal to you. Most of these websites let you search for jobs using many different criteria, from job location to job field to starting salary to jobs that let you work from home. These websites can be a wonderful way of getting a feel for what kind of jobs are out there and what the going rate of pay is for any job in any industry, and how that pay fluctuates regionally. In addition, these sites are also ideal if you are thinking of moving, and want to move to someplace you can find a job. If you don’t care where you move, you can look for cities where the job market is hot. If you know where you want to move, you can look for jobs in your desired city and get the inside track on the job market from no matter where you are. Additionally, on these job listings websites, you can upload your own resume to the site. That way, you can apply to jobs through the website with the click of a button, and potential employers can find you when they are looking for someone with your skills. Another way you can use the Internet to your advantage when you are hunting for a job is to build your own job hunting website. Create a website that showcases your resume and all of the work experience you have. You can set out your career objectives and show off any special skills you have. Having your own website is a great way to direct potential employers to where they can find more information about you and is a handy way of getting the message across about skills or achievements you have that may not be right for inclusion on your resume. If all of this sounds like casting the net a little too wide for your tastes, the good news is there are now local job listings websites in most towns. These websites work in much the same way was the larger job hunting websites, but they only list local jobs and only allow local workers to upload their information. Remember that the Internet cuts both ways when looking for a job. Just as you might Google a potential employer, so they may Google you. Be thoughtful about what you post about yourself on the Internet. If you don’t want your potential boss to know about that time you had too much to drink and passed out in your friend’s front lawn, don’t post the picture online. Likewise, be careful when blogging about political, religious or off-color topics. Almost anything you say online can be traced back to you, and may be used against you in a job hunt.