How a Circle of relatives-Run Jap Eating place Made $2.5 Million with ChowNow

Rosie Gordon and her husband Shoji Mochizuki based Sushi-Zen in Arlington, Virginia in 1997. With the assistance of the couple’s kids, Brian and Malinda, Sushi-Zen has change into a mainstay of their local people simply outdoor of Washington, D.C.

In 2018, a want for potency, affordability, and high quality provider led them to enroll in ChowNow for a long-term partnership. Slightly below 4 years later, the circle of relatives eating place has served over 30,000 on-line orders via ChowNow, incomes greater than $2.5 million.

Sushi-Zen has made over $2.5 million and served over 30,000 in fewer than four years.

Taking Care of Visitors, Workers, and the Backside Line

With takeout orders comprising over 30% of Sushi-Zen’s overall gross sales, the telephone on the circle of relatives Jap eating place used to be repeatedly ringing. Co-owner Rosie Gordon knew that on-line ordering could be very important for her eating place’s enlargement. She recounts, “Our takeout saved expanding and our shoppers—who had been choosing issues up—saved pronouncing, ‘You recognize, it’d be in reality great in case you had on-line ordering simply to make it sooner.’” 

Discovering the best on-line ordering supplier, even though, used to be a distinct topic. Gordon and her crew attempted out a number of third-party, commission-based supply apps , however discovered those products and services to be unfair and unsustainable. “I wasn’t pleased with them,” Gordon states. “It used to be in part inconsistent customer support, in part misrepresentation or issues we didn’t like within the contract phrases, and the prices to our base line had been outrageous.” 

“I read some articles about ChowNow—how the company has a fair philosophy and wants to support restaurants with lower costs, and it just seemed like their outlook aligned with ours as a family business and as a moral, ethical issue.” - Rosie Gordon, Co-Owner, Sushi-Zen

Since those commission-based marketplaces didn’t ship tricks to the Sushi-Zen group of workers, worker morale went down. “I used to be listening to lawsuits at all times,” Gordon stocks. “Nobody sought after to be at the carry-out phase.”

That’s when Gordon consulted the landlord of a neighboring eating place, who referred her to ChowNow. She recalls, “He stated it used to be a very simple ordering setup, it prices much less, and his group of workers loves it as a result of they are able to nonetheless get pointers. So I simply known as up ChowNow.”

The Resolution: Fee-Unfastened Ordering with a Supportive Group

Sushi-Zen signed up for ChowNow Direct and briefly introduced their branded, commission-free ordering in July of 2018.

Gordon notes that obtaining began used to be fast and simple because of her ChowNow Eating place Good fortune Supervisor and the ChowNow Onboarding and Strengthen groups. 

Sushi-Zen additionally makes use of ChowNow’s Order Higher Community and the loose ChowNow Market to persistently acquire new shoppers. With their Eating place Good fortune Supervisor’s lend a hand, they deploy print and automatic e mail advertising and marketing to advertise their on-line ordering and build up visitor loyalty.

“I really like the fact that I’ve got my own internal account manager. That means a whole lot to me. I can call her, or email her, and she gets back to me. We can bounce ideas off each other, things to make sales grow. So it just feels to me like it’s a team effort. I didn’t feel that with the other companies.” - Rosie Gordon, Co-Owner, Sushi-Zen

The Effects: Extra Gross sales and Extra Glad Shoppers

In fewer than 4 years, Sushi-Zen has served over 30,000 orders and made greater than $2.5 million by means of ChowNow. This long-lasting partnership has additionally been a hit for Sushi-Zen’s shoppers and group of workers. 

Gordon proudly states, “We in reality progressed worker delight. That’s a large one.” 

Her message to different restaurateurs? “In the event that they wish to make extra and stay extra of their very own cash, they will have to use ChowNow.”

“Your bottom line will thank you for the decision to use ChowNow. They have the best rates and really great customer service. As an independent restaurant owner, it means a lot to have team support that helps us become more profitable.” - Rosie Gordon, Co-Owner, Sushi-Zen

Images via Jonathan Timmes.